# Label Insight

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/label-insight

- Industry: Software
- Headquarters: Chicago, US
- Website: www.labelinsight.com
- Total disclosed funding: $35M
- Latest round: Series C (Dec 19, 2017)
- Investors on record: 8

## About

Founded in 2008 by CEO Anton Xavier, Dagan Xavier, Dheeraj Patri, and Ronak Sheth, and based in Illinois, US, Label Insight, Inc. operates as a collaborative platform that allows the client to search and analyze product data in the current retail marketplace. The company offers insights from over 30,000 brands with 24,000 attributes per product with 7 patents serving over 300 retailers and brands. In 2018, the company raised Series C funding of USD 21 million led by Delta-v Capital and River Cities Capital Funds. In 2021, Nielsen Consumer LLC, a portfolio company of Advent International, acquired Label Insight, Inc. from River Cities Capital Funds and Delta-V Capital. The company operates across Chicago and St.Louis. 

Label Insight covers over 99% of all online consumer queries across 80% of US food, pet, and personal care products with a database of over 200,000 product nutrients, 400,000 product ingredients, and over 9 million product claims. As of 2021, the company staffs over 130 employees. 

The company catalogs on-package product information and provides ingredient and nutrient analysis to identify the unique attributes. Label Insight’s solutions include Automated Item Set Up to deliver content to the PIM; LabelSync™ for SmartLable™ to improve product transparency and consumer engagement by enabling brands to maintain digital product data synchronization such as product features, formulations, packaging, and marketing.


The company’s platform also provides tools to exercise digital disclosures such as Bioengineering, Nutrition Labeling, and Education Act, and California Cleaning Product Right.  Additionally, Label Insight offers Explore Market Navigator, Digital Discovery, and Insights from Powerful Partnerships that spans consumer preferences such as sustainably sourced, free from specific allergens or ingredients, keto-friendly, low sugar, and cruelty-free among others.

## Funding rounds

- Series C, Dec 19, 2017, $21M — RC Capital, Delta-v Capital
- Series B, Feb 10, 2016, $10M — Mercury, Serra Ventures, West Capital Advisors, Cultivation Capital, dunnhumby Ventures, KPMG Capital
- Series A, Dec 22, 2014, $2.2M — Mercury, Serra Ventures, dunnhumby Ventures
- Series A, Oct 14, 2014, $1.5M — Mercury, Cultivation Capital
- Seed, Mar 7, 2013, $0.6M — Cultivation Capital

## Investors

- Cultivation Capital (https://capitalatlas.ai/funds/cultivation-capital) — Seed, Series A, Series B
- Mercury (https://capitalatlas.ai/funds/mercury) — Series A, Series B
- Serra Ventures (https://capitalatlas.ai/funds/serra-ventures) — Series A, Series B
- dunnhumby Ventures (https://capitalatlas.ai/funds/dunnhumby-ventures) — Series A, Series B
- West Capital Advisors (https://capitalatlas.ai/funds/west-capital-advisors) — Series B
- KPMG Capital (https://capitalatlas.ai/funds/kpmg-capital) — Series B
- RC Capital (https://capitalatlas.ai/funds/rc-capital) — Series C
- Delta-v Capital (https://capitalatlas.ai/funds/delta-v-capital) — Series C