# LAAM

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/laam

- Industry: Internet
- Headquarters: Lahore, Pakistan
- Website: www.laam.pk/
- Total disclosed funding: $5.5M
- Latest round: Seed (Dec 11, 2024)
- Investors on record: 4

## About

Founded in 2019 and based in Lahore, Pakistan, LAAM engages in providing a digital marketplace for fashion. Arif Iqbal (CEO) and Noor Us Sahar Arif are the co-founders of the company. In December 2024, LAAM raised USD 5.5 million in seed funding co-led by Zayn Capital and Disrupt, including Graph Ventures and Mentor's Fund.

The company's core product offerings include men's and women's apparel, encompassing festive wear, daily wear, and winter wear, as well as footwear and unstitched garments. The firm’s services facilitate an online shopping experience for customers seeking traditional and contemporary fashion, bridging the gap between local artisans and modern consumers. LAAM targets a wide clientele that includes fashion-forward individuals and families seeking quality apparel in Pakistan and beyond. LAAM’s platform is designed to enhance user engagement and satisfaction through its curated collections, addressing the end use cases of convenience and variety in the fashion retail space.

LAAM generates revenue primarily through direct-to-consumer transactions facilitated via its online platform.

The organization plans to use the December 2024 funding to enhance its e-commerce platform and expand its reach globally.

## Funding rounds

- Seed, Dec 11, 2024, $5.5M — Graph Ventures, Mentor’s Fund, Disrupt, Zayn VC

## Investors

- Graph Ventures (https://capitalatlas.ai/funds/graph-ventures) — Seed
- Mentor’s Fund (https://capitalatlas.ai/funds/mentor-s-fund) — Seed
- Disrupt (https://capitalatlas.ai/funds/disrupt) — Seed
- Zayn VC (https://capitalatlas.ai/funds/zayn-vc) — Seed