# La Reina

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/la-reina

- Industry: Internet
- Headquarters: Cairo, Egypt
- Website: www.lareinagowns.com
- Total disclosed funding: $1M
- Latest round: Series A (Apr 27, 2018)
- Investors on record: 2

## About

La Reina specializes in the online gaming sector, offering demo versions of popular slot games from leading providers, creating a risk-free environment for players to explore game mechanics and strategies.Founded in 2016 in Cairo, Egypt, La Reina operates in the online casino industry, providing users with access to free demo games. The company has successfully completed two deals, with the most recent funding round being a Series A on September 28, 2020, led by Algebra Ventures and supported by 500 Global, raising a total of USD 1.00 mn. The firm does not have any known subsidiaries or parent companies, and there are no recorded pivots in its business strategy.La Reina offers a diverse array of online slot games, including demo versions from reputable game providers such as Pragmatic Play and PG Soft. By allowing users to engage with these slots risk-free, the company caters to both novice and seasoned players, helping them to identify games that suit their preferences. Its global clientele spans various markets, including Southeast Asia and Europe, and features high Return to Player (RTP) offerings such as 'Gates of Olympus' and 'Sweet Bonanza'.La Reina generates income through its platform by allowing players to access free demo games, which act as a pathway to real-money gaming. The firm may form partnerships with online casinos to earn referral commissions for directing players, while also potentially offering subscription services for premium features or exclusive content. This business model fosters user engagement and loyalty without an upfront financial commitment from players.In September 2020, La Reina raised USD 1.00 mn in a Series A funding round, which will be utilized to expand its team and develop a fashion subscription service. The company aims to introduce new products and enhance its service offerings while exploring expansion into additional markets, though specific regions and timelines for this growth have not been disclosed.

## Funding rounds

- Series A, Apr 27, 2018, $1M — 500 Global, Algebra Ventures

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A
- Algebra Ventures (https://capitalatlas.ai/funds/algebra-ventures) — Series A