# L Partners

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/l-partners

- Industry: Financial Services
- Headquarters: Sejong, South Korea
- Website: www.app.cashsheperd.co.kr/
- Latest round: Seed (Feb 27, 2024)
- Investors on record: 1

## About

Based in South Korea, L Partners operates as a financial solutions provider, enhancing cash management and streamlining payment processes for businesses through innovative technology and services.L Partners, founded in 2019 and headquartered in Sejong, South Korea, specializes in providing financial solutions to businesses. The company has successfully engaged in one deal, with its most recent transaction occurring on February 27, 2024. The firm is led by CEO Han-wook Lee, who has previously founded other ventures, although specific details are not available.CashShepherd's core product offerings focus on innovative financial solutions designed to enhance cash management and streamline payment processes for businesses. Their flagship service includes a comprehensive cash flow management platform that enables users to oversee their financial transactions with precision, offering features such as real-time analytics, automated invoicing, and secure payment processing. These solutions cater primarily to small to medium-sized enterprises (SMEs) across various industries, including retail, e-commerce, and professional services, addressing common pain points like delayed payments and inefficient cash tracking. The platform is designed to assist users in optimizing their cash flow, facilitating timely payments, and improving overall financial health. CashShepherd's products are marketed in various geographical regions, including Southeast Asia and select markets in North America, reflecting a diverse client base that seeks to modernize their financial operations.CashShepherd generates revenue through a subscription-based model, with clients paying USD 23,298.50 for access to their cash management platform in the most recent year, 2022. This revenue structure fosters a steady income stream and facilitates ongoing service enhancements aligned with client needs. The company also engages in B2B partnerships, providing tailored solutions for enterprise clients that require bespoke integrations with existing financial systems. Pricing plans are designed to accommodate a range of business sizes, offering tiered subscription levels that scale according to features utilized and transaction volumes processed. CashShepherd’s revenue model is further supported by its commitment to customer satisfaction, as transactional analytics and support services are integral to their offerings, ensuring clients derive maximum value from their investment in the platform.In February 2024, L Partners raised an undisclosed amount of Seed funding from Newkids Investment. The company plans to utilize this funding to develop new products aimed at enhancing its cash flow management platform, with releases anticipated in the coming year. Additionally, L Partners aims to expand its market presence in Southeast Asia and North America, targeting specific regions for growth by the end of 2024. This strategic expansion aligns with the company’s vision of modernizing financial operations for a broader client base.

## Funding rounds

- Seed, Feb 27, 2024 — Newkids Investment

## Investors

- Newkids Investment (https://capitalatlas.ai/funds/newkids-investment) — Seed