# Kyra

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kyra

- Industry: Media
- Headquarters: London, UK
- Website: www.kyra.com
- Total disclosed funding: $24M
- Latest round: Series A (Jan 13, 2023)
- Investors on record: 7

## About

Kyra is an AI-driven Creator Agency specializing in influencer marketing, connecting brands with over 700 million creators to facilitate targeted engagement and drive brand awareness, especially among Gen-Z audiences.Founded in 2017 in London, UK, Kyra operates as an influencer marketing agency utilizing advanced AI to enhance brand-creator matching. The company has executed 8 deals to date, with its latest funding round being a Series A raised in August 2024, totaling GBP 13.3 mn, led by Bonnier Capital. The founders include Claudia Echeverria, Devran Karaca, James Cadwallader, Nicholas Dart, and Suman Lal, with Antonio Rizzi serving as CEO.Kyra operates as an AI-powered Creator Agency, primarily focused on influencer marketing at scale. The company leverages advanced artificial intelligence to match brands with over 700 million creators based on thorough content analysis, enabling hyper-niche targeting. Kyra's services incorporate campaign tracking, social listening through its proprietary tool Brand Heat, and hashtag discovery for insights on trending topics. By emphasizing high-quality influencer content, Kyra caters to a wide range of global brands seeking to boost brand awareness among Gen-Z consumers on platforms like TikTok, primarily in North America and Europe.Kyra generates revenue through collaborations with brand partners, structured around service agreements for influencer marketing campaigns. The business model includes direct partnerships to develop tailored influencer content strategies, with varying fixed fees or ongoing partnerships. Campaigns often involve multiple influencers, reflecting the scale and complexity of engagements, with revenue driven by services such as campaign management, creator matching, and performance tracking.In August 2024, Kyra raised GBP 13.3 mn from returning investor Mercuri to expand its offerings and market presence. The company is focused on developing new products aimed at enhancing influencer engagement strategies and plans to delve deeper into untapped markets across Asia and South America by 2025. The recent funding will support these initiatives and aid in the enhancement of their services.

## Funding rounds

- Series A, Jan 13, 2023 — Mercuri
- Series A, Jun 17, 2022, $16M — LionTree, Bonnier Capital, Firstminute Capital, Mercuri, Torch Capital
- Seed, Jul 16, 2020 — Mercuri
- Seed, Dec 8, 2019, $7.3M — Rainfall Ventures, Playfair Capital, Firstminute Capital, Mercuri, Torch Capital

## Investors

- Rainfall Ventures (https://capitalatlas.ai/funds/rainfall-ventures) — Seed
- Playfair Capital (https://capitalatlas.ai/funds/playfair-capital) — Seed
- Firstminute Capital (https://capitalatlas.ai/funds/firstminute-capital) — Seed, Series A
- Mercuri (https://capitalatlas.ai/funds/mercuri) — Seed, Series A
- Torch Capital (https://capitalatlas.ai/funds/torch-capital) — Seed, Series A
- LionTree (https://capitalatlas.ai/funds/liontree) — Series A
- Bonnier Capital (https://capitalatlas.ai/funds/bonnier-capital) — Series A