# Kyash

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kyash

- Industry: Financial Services
- Headquarters: Tokyo, Japan
- Website: www.kyash.co
- Total disclosed funding: $107M
- Latest round: Series D (Mar 18, 2022)
- Investors on record: 24

## About

Kyash Inc. is a Tokyo-based digital payment service provider that facilitates seamless transactions using its Visa card, enabling users to manage finances effectively and make purchases at millions of global merchants.Founded in 2015 in Tokyo, Japan, Kyash Inc. offers digital payment solutions that cater to tech-savvy consumers. The company has raised a total of JPY 4.9 Billion through its most recent funding round, Series D, on March 18, 2022, with notable investors including AG Capital, Altos Ventures, and Japan Post Investment Corporation. Shinichi Takatori, co-founder and CEO, leads the company, which has secured a total of 5 investment deals to date, achieving a current company valuation of JPY 37,656.079 mn.Kyash primarily offers a digital payment service through its Kyash Visa card, allowing users to make payments at over 100 million merchants globally, including online shopping platforms, convenience stores, supermarkets, drugstores, and hotels. The service facilitates users by enabling them to fund their accounts via bank transfers, convenience stores, or online banking, thus promoting financial discipline by allowing expenditures only within the available balance. Launched to cater to the needs of tech-savvy consumers, Kyash's offerings emphasize ease of use and real-time expense tracking. Users can manage their spending effectively through an application that categorizes transactions automatically, providing insights into monthly expenditures. The service is available primarily in Japan, with a focus on enhancing the payment experience for individual consumers and their social circles through features such as instant fund transfers among Kyash accounts.Kyash's revenue model is primarily driven by transaction fees associated with payments made using its Visa card, where users receive cashback rewards tied to their spending. The revenue structure includes point rewards, with a maximum of 1% cashback for specific transaction types, thereby incentivizing consumer spending through the platform. Kyash operates on a B2C model, directly engaging with end-users who utilize its app for managing their finances and making purchases. While specific pricing plans are not disclosed, the service is designed to be user-friendly, with no fees for transferring money between Kyash accounts. Additionally, Kyash enables users to withdraw funds to their bank accounts, although certain verification processes apply. This multifaceted approach to revenue generation aligns with the company's goal of integrating seamless payment solutions within the consumer's daily financial activities.In March 2022, Kyash raised JPY 4.9 Billion from new investors, which will contribute to recruitment, expanding the business domain, and strengthening the service operation system. The company is focused on launching new products aimed at enhancing its digital payment services and plans to expand its market reach beyond Japan, targeting other regions in Asia by 2025. This strategic approach is designed to leverage the recent influx of capital to solidify its competitive edge in the evolving digital finance landscape.

## Funding rounds

- Series D, Mar 18, 2022, $40M — Altos Ventures, SMBC Nikko Securities, AG Capital, JAFCO Group, Mitsui Sumitomo Insurance Venture Capital, StepStone, SMBC Venture Capital, Block, Inc., Goodwater Capital, Japan Post Investment Corporation, Greyhound Capital, W, Yitu Capital
- Series C, Mar 31, 2020, $43M — Greenspring Associates, Partech Partners, Altos Ventures, JAFCO Group, Broadhaven Capital Partners, Tekton Ventures, Goodwater Capital, Greyhound Capital
- Series B, Jul 3, 2019, $14M — JAFCO Group, Mitsubishi UFJ Capital, SMBC Venture Capital, Goodwater Capital, TOPPAN Holdings, SBI Shinsei Corporate Investment
- Series A, Dec 14, 2016, $9.4M — JAFCO Group, Itochu, Sumitomo Mitsui Banking Corporation, Dentsu Innovation Partners, SMBC Venture Capital, Mizuho Capital

## Investors

- JAFCO Group (https://capitalatlas.ai/funds/jafco-group) — Series A, Series B, Series C, Series D
- Itochu — Series A
- Sumitomo Mitsui Banking Corporation — Series A
- Dentsu Innovation Partners (https://capitalatlas.ai/funds/dentsu-innovation-partners) — Series A
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series A, Series B, Series D
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series A
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series B
- Goodwater Capital (https://capitalatlas.ai/funds/goodwater-capital) — Series B, Series C, Series D
- TOPPAN Holdings — Series B
- SBI Shinsei Corporate Investment (https://capitalatlas.ai/funds/sbi-shinsei-corporate-investment) — Series B
- Greenspring Associates (https://capitalatlas.ai/funds/greenspring-associates) — Series C
- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Series C
- Altos Ventures (https://capitalatlas.ai/funds/altos-ventures) — Series C, Series D
- Broadhaven Capital Partners (https://capitalatlas.ai/funds/broadhaven-capital-partners) — Series C
- Tekton Ventures (https://capitalatlas.ai/funds/tekton-ventures) — Series C
- Greyhound Capital (https://capitalatlas.ai/funds/greyhound-capital) — Series C, Series D
- SMBC Nikko Securities — Series D
- AG Capital — Series D
- Mitsui Sumitomo Insurance Venture Capital (https://capitalatlas.ai/funds/mitsui-sumitomo-insurance-venture-capital) — Series D
- StepStone (https://capitalatlas.ai/funds/stepstone) — Series D
- Block, Inc. — Series D
- Japan Post Investment Corporation — Series D
- W (https://capitalatlas.ai/funds/w) — Series D
- Yitu Capital — Series D