# Kwarter

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kwarter

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.kwarter.com
- Total disclosed funding: $5M
- Latest round: Series A (Jan 14, 2013)
- Investors on record: 3

## About

Kwarter, Inc. is a digital platform focused on enhancing audience engagement through interactive content, enabling brands to foster real-time connections with their consumers.Founded in 2011, Kwarter, Inc. is headquartered in San Francisco, US, and specializes in audience engagement solutions. The company successfully completed a Series A funding round led by DTCP Growth, raising USD 4.00 mn, which is the total amount raised to date. Kwarter has engaged in three investment rounds, with its products targeting various industries such as marketing agencies and educational institutions.Kwarter specializes in providing a digital platform designed to enhance audience engagement through interactive experiences. The company's core product offerings include a suite of tools that enable businesses to create and manage interactive content such as quizzes, polls, and surveys, aimed at boosting user participation and feedback. These products facilitate real-time interaction between brands and consumers, ultimately helping companies to gather valuable insights and improve customer satisfaction. Kwarter’s target clientele encompasses a diverse range of industries, including marketing agencies, educational institutions, and event organizers, primarily serving users in North America and Europe. The solutions offered by Kwarter have been instrumental in addressing the challenges of audience disengagement and data collection, thus enhancing overall user experience.Kwarter generates revenue through a subscription-based model, where clients pay for access to its suite of interactive tools on a monthly or annual basis. The company structures its offerings to accommodate both B2B and direct-to-consumer transactions, establishing partnerships with various businesses to enhance their engagement strategies. Clients typically opt for different pricing plans depending on the scale of their operations and the complexity of features required, with flagship products enabling advanced analytics and customization options. Revenue is further supplemented through collaborations and sponsorships with brands looking to leverage interactive content for marketing campaigns. This multi-faceted approach to revenue generation allows Kwarter to cater to a wide array of clients while maximizing the value derived from its innovative product offerings.Kwarter, Inc. is strategically planning for future growth by expanding its product offerings and market reach. The company is currently designing new interactive tools set to launch within the next year, aiming to introduce features that enhance user engagement further. Additionally, Kwarter plans to expand into new markets, specifically targeting regions in Europe and Asia by the end of 2024. The recent funding from the Series A round will be utilized to support these initiatives, ensuring the company can maintain its development momentum and enhance its operational capabilities.

## Funding rounds

- Series A, Jan 14, 2013, $4M — DTCP, Kinetic Ventures
- Seed, Oct 1, 2011, $1M — Kima Ventures

## Investors

- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- DTCP — Series A
- Kinetic Ventures (https://capitalatlas.ai/funds/kinetic-ventures) — Series A