# Kuraseru

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kuraseru

- Industry: Internet
- Headquarters: Osaka-shi, Japan
- Website: www.kuraseru.co.jp
- Total disclosed funding: $3.4M
- Latest round: Series B (Jan 1, 2021)
- Investors on record: 4

## About

Based in Japan, Kuraseru, Inc. specializes in digital transformation solutions tailored for the caregiving sector, addressing operational challenges faced by caregivers and enhancing the quality of care for the elderly.Kuraseru, Inc. was founded in 2017 in Osaka-shi, Japan, focusing on providing technology solutions for the caregiving sector. The company has completed 3 deals, with the latest being a Series B funding round in January 2021, raising JPY 230 million from the Maezawa Fund, bringing the total amount raised to JPY 230 million and the current company valuation to JPY 785.576 million. The founder, Rui Hirayama, has a history in the technology sector, emphasizing innovation in caregiving.Kuraseru, Inc. specializes in promoting digital transformation (DX) in the caregiving sector through innovative technology solutions designed to alleviate the operational burdens faced by caregivers. The company's primary offerings aim to improve the work environment for healthcare professionals and enhance the quality of care provided to elderly individuals. Their solutions address significant challenges in Japan’s rapidly aging society, such as high turnover rates among caregivers, a diminishing professional image of caregiving roles, and chronic staff shortages. Kuraseru's products enable caregivers to focus more on meaningful interactions with their clients, thereby maximizing their sense of purpose in their work. The company serves a diverse client base, including healthcare facilities, caregiving institutions, and individual caregivers, primarily in the Japanese market while exploring opportunities for expansion into other regions experiencing similar demographic challenges.Kuraseru, Inc. generates revenue through a combination of service contracts and partnerships within the caregiving industry. Transactions typically involve B2B arrangements where healthcare facilities and caregiving organizations utilize Kuraseru's technology to enhance their operations. Service offerings include subscription-based access to their platform, tailored training programs, and ongoing support services to ensure effective implementation of their technological tools. Pricing structures are established based on the scale of service agreements, tailored to meet the specific needs of organizational clients, fostering long-term relationships with customers.Kuraseru, Inc. plans to develop and launch new products aimed at further enhancing digital solutions for caregiving, with specific release dates yet to be announced. The company is targeting expansion into new markets, focusing on regions with aging populations similar to Japan, with plans to explore opportunities by 2023. The recent Series B funding of JPY 230 million will be utilized to support these initiatives, facilitating product development and market entry strategies.

## Funding rounds

- Series B, Jan 1, 2021, $2.2M — Maezawa Fund
- Series A, Mar 21, 2019, $1.2M — SMBC Venture Capital, DBJ Capital, Coral Capital

## Investors

- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series A
- DBJ Capital (https://capitalatlas.ai/funds/dbj-capital) — Series A
- Coral Capital — Series A
- Maezawa Fund (https://capitalatlas.ai/funds/maezawa-fund) — Series B