# Kumulos

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kumulos

- Industry: Software
- Headquarters: Cary, US
- Website: www.kumulos.com
- Total disclosed funding: $1M
- Latest round: Seed (Nov 14, 2018)
- Investors on record: 2

## About

Kumulos is a Mobile Engagement platform that empowers businesses to enhance user interaction through personalized messaging solutions, including push notifications and in-app messaging.Kumulos, founded in 2011 and headquartered in Cary, US, specializes in mobile engagement solutions. The company was acquired by Mobius Solutions, Ltd. in March 2022. The founder, Bob Lawson, has a history of founding other companies in the tech space. Kumulos has raised a total of GBP 0.750 mn through its Seed funding round led by Mercia Asset Management and Scottish Enterprise, marking a strategic investment to support its mobile engagement offerings.Kumulos offers a comprehensive Mobile Engagement platform designed to support businesses in acquiring, engaging, retaining, and converting users through advanced messaging solutions. The core offerings include mobile push notifications, web push notifications, in-app messaging, deferred deep links, and web-to-app banners. These features enhance user interaction by delivering personalized and timely messaging, addressing use cases like increasing app engagement and reducing cart abandonment. Kumulos serves clients globally, including notable brands in retail, health, fitness, hospitality, and e-commerce.Kumulos operates on a subscription-based revenue model, allowing clients to utilize the platform's features for their marketing needs. The pricing structure includes various tiers of services that offer different functionalities based on requirements, ensuring clients have the tools necessary for effective user engagement through personalized communications. This model supports a steady revenue stream focused on enhancing customer retention and conversion rates.Following its acquisition by Mobius Solutions, Ltd. in March 2022, Kumulos plans to expand its mobile messaging capabilities within Mobius's Customer Relationship Management Marketing platform. The recent funding will facilitate these enhancements, ensuring the platform meets the evolving demands of businesses. Kumulos is also exploring opportunities for expansion into new markets, targeting specific regions in North America and Europe by the end of 2023, aiming to broaden its geographical reach and client base.

## Funding rounds

- Seed, Nov 14, 2018, $1M — Mercia Asset Management, Scottish Enterprise

## Investors

- Mercia Asset Management (https://capitalatlas.ai/funds/mercia-asset-management) — Seed
- Scottish Enterprise (https://capitalatlas.ai/funds/scottish-enterprise) — Seed