# Kuli Kuli

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kuli-kuli

- Industry: Food
- Headquarters: Oakland, US
- Website: www.kulikulifoods.com
- Total disclosed funding: $9.4M
- Latest round: Series B (Feb 28, 2019)
- Investors on record: 10

## About

Kuli Kuli, Inc. is a health-focused company specializing in the production and distribution of moringa-based superfood products, such as Moringa Powder and flavored lattes, to meet the demand for nutritious alternatives.Founded in 2011 in Oakland, US, Kuli Kuli, Inc. produces and distributes moringa-based food products. The company has evolved its business strategy by introducing new product lines and recently raised USD 1.3 mn in VENTURE DEBT funding on August 23, 2022, targeting investments from Ceniarth, Kiva, and Whole Foods Market, Inc. Overall, the company has raised a total of USD 5.00 mn across five deals led by CEO Lisa Curtis and co-founder Jordan Moncharmont.Kuli Kuli Foods specializes in the production and distribution of moringa-based superfood products, focusing on Moringa Powder and flavored lattes. These products cater to health-conscious consumers seeking nutritious alternatives, marketed for use in smoothies and meals to enhance energy and nutrient intake. The company serves a broad market, reaching customers across the United States and potentially expanding into international markets, capitalizing on the superfood trend.Kuli Kuli Foods generates revenue through direct-to-consumer sales alongside partnerships with retailers and wholesalers. This strategy enables them to offer their products, including Moringa Powder and flavored lattes, across various distribution channels. Customers can purchase through the company’s online platform, with options for subscriptions, enhancing repeat business. Their pricing strategies are designed to accommodate both consumers and bulk buyers, maximizing market access while maintaining value.In August 2022, Kuli Kuli, Inc. secured USD 1.3 mn in VENTURE DEBT funding to support the launch of its gummy supplements line. The company plans to expand its product range and increase its market presence, targeting specific regions for growth, although further details on the geographic expansion have yet to be announced.

## Funding rounds

- Series B, Feb 28, 2019, $5M — InvestEco Capital, Astia Angels, Village Capital, S2G Ventures, Eighteen94 Capital, Portfolia, Authentic Ventures, Rocana Ventures, Next Wave Impact, Griffith Foods Inc.
- Series A, Dec 30, 2016, $4.4M — InvestEco Capital, S2G Ventures, Eighteen94 Capital

## Investors

- InvestEco Capital (https://capitalatlas.ai/funds/investeco-capital) — Series A, Series B
- S2G Ventures (https://capitalatlas.ai/funds/s2g-ventures) — Series A, Series B
- Eighteen94 Capital (https://capitalatlas.ai/funds/eighteen94-capital) — Series A, Series B
- Astia Angels (https://capitalatlas.ai/funds/astia-angels) — Series B
- Village Capital (https://capitalatlas.ai/funds/village-capital) — Series B
- Portfolia (https://capitalatlas.ai/funds/portfolia) — Series B
- Authentic Ventures (https://capitalatlas.ai/funds/authentic-ventures) — Series B
- Rocana Ventures (https://capitalatlas.ai/funds/rocana-ventures) — Series B
- Next Wave Impact (https://capitalatlas.ai/funds/next-wave-impact) — Series B
- Griffith Foods Inc. — Series B