# Krvvy Ventures Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/krvvy-ventures-private

- Industry: Retail
- Headquarters: Greater Noida, India
- Website: www.krvvy.com/
- Total disclosed funding: $0.6M
- Latest round: Seed (Jan 8, 2025)
- Investors on record: 2

## About

Based in Uttar Pradesh, India, and founded in 2024 by Yash Goyal and Anant Bhardwaj, Krvvy Ventures Private Limited focuses on creating lingerie for women. In January 2025, Krvvy raised INR 61 million in pre-seed funding co-led by Titan Capital and All In Capital.

Krvvy specializes in comfortable, functional lingerie designed to enhance the wearing experience for women. The brand focuses on core product offerings that include bras, underwear, shapewear, and bundled packages, all tailored to women's bodies and accommodating different body types. These products are characterized by their emphasis on comfort and luxurious feel, aiming to uplift and provide a second skin fit for the end users. Krvvy’s clientele primarily consists of women seeking quality lingerie that appreciates their curves. The brand distributes its products through direct-to-consumer sales across various geographical markets, including India and select international locations, catering to a diverse customer base.

The company generates revenue through direct sales of its lingerie products, which are marketed on its online platform. The transaction structure is primarily B2C, where customers can purchase individual items or opt for bundled savings that provide a discount on multiple products.

The organization plans to use the January 2025 funding to expand its presence both online and offline by increasing distribution and improving operations.

## Funding rounds

- Seed, Jan 8, 2025, $0.6M — Titan Capital, All In Capital

## Investors

- Titan Capital — Seed
- All In Capital (https://capitalatlas.ai/funds/all-in-capital) — Seed