# Kruzr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kruzr

- Industry: Software
- Headquarters: Wilmington, US
- Website: www.kruzr.co
- Total disclosed funding: $1.3M
- Latest round: Seed (Jan 30, 2019)
- Investors on record: 2

## About

Kruzr is a technology company that enhances driver safety and minimizes risk through innovative AI-driven solutions for insurance providers and mobility service operators.Kruzr, founded in 2016 and headquartered in Wilmington, US, offers a driving decision assistant powered by machine learning and AI. The company has engaged in one deal, raising USD 1.3 mn in Seed funding on January 30, 2019, led by Saama Capital with participation from Better Capital. The CEO of Kruzr is Pallav Singh, who co-founded the company with Ayan. There have been no significant pivots or changes in business operations since its inception.Kruzr specializes in innovative technology solutions aimed at enhancing driver safety and mitigating risk exposure through its core offerings, which include a driving decision assistant powered by machine learning and AI, alongside a comprehensive suite of data intelligence tools. These products enable users, primarily insurance providers and mobility service operators, to implement usage-based insurance models such as 'Pay As You Drive' and 'Pay How You Drive,' allowing for personalized insurance premiums based on real-time driving behavior. Kruzr's solutions are designed for seamless integration with existing telematics systems and can be accessed through white-labeled applications or SDK integrations. The target markets for these products include Europe and North America, where Kruzr seeks to engage with various stakeholders in the automotive and insurance sectors to optimize driver safety.Kruzr generates revenue through strategic partnerships and B2B transactions, focusing on providing its technology solutions to insurance companies and mobility service providers. The business model typically involves licensing agreements, where clients pay for access to Kruzr's software and data analytics services tailored to their specific needs. Insurance companies may subscribe to a service that assesses driver risk in real time, allowing them to adjust premiums and implement more targeted marketing strategies. This transactional structure emphasizes long-term collaborations designed to foster continuous improvement in driver safety and risk management.Kruzr plans to leverage its recent Seed funding of USD 1.3 mn, raised in January 2019, to develop new products aimed at enhancing driver safety and risk assessment capabilities. The company is targeting expansion into additional markets in Europe and North America by the end of 2024, seeking to attract new partnerships with insurance and mobility service providers. The funding will support the development of these products and facilitate market entry strategies.

## Funding rounds

- Seed, Jan 30, 2019, $1.3M — Better Capital, Saama Capital

## Investors

- Better Capital — Seed
- Saama Capital (https://capitalatlas.ai/funds/saama-capital) — Seed