# Krush

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/krush

- Industry: Internet
- Headquarters: Needham, US
- Website: www.krush.com
- Latest round: Series A (Mar 19, 2012)
- Investors on record: 3

## About

Krush, Inc. is a digital advertising firm that delivers innovative programmatic solutions, enabling brands to effectively engage audiences through targeted campaigns across diverse platforms, including desktop and mobile environments.Founded in 2010 in Needham, US, Krush, Inc. specializes in digital advertising strategies. The company has successfully completed three deals, with the latest funding round occurring on March 19, 2012, when it raised USD 4.00 mn in SERIES A financing led by Raptor Capital Management along with returning investors TNVC and Boston Seed. Jeff Chi serves as both the Founder and CEO of the company.Krush Media specializes in providing comprehensive digital advertising solutions through its robust programmatic platform. The company offers a suite of services designed to facilitate impactful ad campaigns across various screens, including desktop, mobile, and connected TV devices. Their core offerings include programmatic advertising, private marketplaces, and a direct publisher inventory that allows brands to effectively engage and monetize their target audiences. Notably, Krush Media emphasizes its ability to assist CBD and cannabis brands in refining their programmatic strategies, complemented by anti-fraud solutions to mitigate risk exposure. The primary clientele consists of advertisers seeking to connect with a network of trusted publishers and maximize their digital revenues. Krush Media's services are tailored to clients operating in multiple geographical markets, including North America, Europe, and select regions in Asia.Krush Media generates revenue through various transactional models, primarily focusing on partnerships with advertisers and publishers. The company implements a B2B structure where brands utilize Krush Media's platform to access programmatic video, display, and high-impact inventory, ultimately enhancing their advertising reach. Transactions typically involve both subscription-based access to the programmatic platform and commission-based revenue derived from successful ad placements. While specific pricing plans are not disclosed, clients engage in structured agreements that allow for scalability based on their advertising needs and budgetary constraints. The flagship services, particularly the KrushX exchange and data monetization solutions, further solidify the company's position in the digital advertising landscape, catering to a diverse array of businesses aiming to optimize their advertising strategies.Krush, Inc. plans to leverage the funds raised from its SERIES A round to enhance its platform and introduce new products aimed at improving client engagement and performance. The company is also targeting expansion into emerging markets in Latin America and Asia by the end of 2023, focusing specifically on enhancing local partnerships and adapting its offerings to meet regional demands. The recent funding will support these initiatives, allowing Krush to allocate resources towards product development and strategic marketing efforts.

## Funding rounds

- Series A, Mar 19, 2012 — Raptor Capital Management, Boston Seed Capital, Tennessee Community Ventures

## Investors

- Raptor Capital Management (https://capitalatlas.ai/funds/raptor-capital-management) — Series A
- Boston Seed Capital (https://capitalatlas.ai/funds/boston-seed-capital) — Series A
- Tennessee Community Ventures — Series A