# Krista Software

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/krista-software

- Industry: Software
- Headquarters: Dallas, US
- Website: www.krista.ai
- Total disclosed funding: $26M
- Latest round: Series A (Oct 3, 2024)
- Investors on record: 5

## About

In 2020, the company was co-founded by John Michelsen, a former technician, and Madhav Sonthalia, an experienced investor. Throughout 2021 to 2023, the company's product Krista was granted four awards from both publications and other tech companies. In 2019, the company raised USD 4.6 million in seed round of funding from Rally Ventures, a VC firm active in B2B tech market. In the same year, the company expanded its business in APAC via a strategic partnership with SmarTone, one of the biggest telecom company in Hong Kong. In 2022, the company raised USD 15 million in series A round of funding led by Grotech Ventures, an early stage VC firm focusing on tech sector. In October 2024, Krista Software Inc. raised USD 6.6 million in series A funding led by returning investor Rally Ventures, with participation from another returning investor Grotech Ventures. New investors 4S Bay Partners, Seyen Capital, and other unspecified investors also participated in the round.


The company provides AI solutions to customers via its main platform Krista. Other products are also developed with different application fields and function -- Ask Krista AI, Blockchain Support, Conversational AI, Intelligent Automation, iPaaS, and Low Code Application Platform (LCAP). By function, the company's solutions can be applied in Business Outcome Orchestration, Contact Center Automation, Document Understanding, Cognitive Issue Resolution, Salesforce Automation and Security Incident Management. By industry, solutions can be used in Banking & Financial Services, Healthcare, Information Technology, Insurance, Manufacturing, Public Sector, Restaurant and Hospitality, Retail and Telecom.

## Funding rounds

- Series A, Oct 3, 2024, $6.6M — Grotech Ventures, Seyen Capital, Rally Ventures, 4S Bay Partners
- Series A, Feb 1, 2022, $15M — Grotech Ventures, Rally Ventures, iGrafx, LLC
- Seed, Dec 3, 2019, $4.6M — Rally Ventures

## Investors

- Rally Ventures (https://capitalatlas.ai/funds/rally-ventures) — Seed, Series A
- Grotech Ventures (https://capitalatlas.ai/funds/grotech-ventures) — Series A
- iGrafx, LLC — Series A
- Seyen Capital (https://capitalatlas.ai/funds/seyen-capital) — Series A
- 4S Bay Partners — Series A