# Kraydel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kraydel

- Industry: Consumer Products
- Headquarters: Belfast, Ireland
- Website: www.kraydel.com
- Total disclosed funding: $1.7M
- Latest round: Seed (Jan 16, 2018)
- Investors on record: 4

## About

Kraydel Limited specializes in innovative technology solutions that enhance the quality of care for elderly individuals, supporting their independence and safety through a user-friendly system integrated with television sets.Kraydel Limited, founded in 2016 and headquartered in Belfast, Ireland, develops technology to assist elderly living independently. The company has completed 2 deals, with the latest funding round being a Seed round in January 2018, raising GBP 1.2 million from investors including Clarendon Fund Managers, Public Bank, Salica Investments, and Techstart Ventures. The company was founded by Amer Fasihi, who serves as CEO, and has not undergone any significant pivots or structural changes since its inception.Kraydel offers technology solutions aimed at enhancing care quality for the elderly, focusing on user-friendly systems that integrate with existing television sets. Their flagship product features video calling, messaging, medication reminders, and non-intrusive monitoring, promoting connections between seniors, their families, and care professionals. The company primarily serves family members of seniors and caregiving organizations in the United Kingdom, with plans for expansion into other European markets.Kraydel's revenue model is built around subscription services for its technology platform, facilitating ongoing care and monitoring for elderly users. Clients can choose between monthly or annual subscriptions, granting access to comprehensive features designed for ease of use and accessibility for seniors. Revenue is generated both through direct-to-consumer subscriptions and partnerships with caregiving organizations, enabling scalable solutions across various scenarios.Following the Seed round in January 2018, which raised GBP 1.2 million, Kraydel plans to utilize these funds to enhance its product offerings and expand into new markets. The company aims to introduce additional features to its existing platform and target growth in European regions, with specific plans for market entry to be detailed as product development progresses.

## Funding rounds

- Seed, Jan 16, 2018, $1.7M — Clarendon Fund Managers, Public Bank, Salica Investments, Techstart Ventures
- Seed, Nov 1, 2017 — Salica Investments

## Investors

- Salica Investments (https://capitalatlas.ai/funds/salica-investments) — Seed
- Clarendon Fund Managers (https://capitalatlas.ai/funds/clarendon-fund-managers) — Seed
- Public Bank — Seed
- Techstart Ventures (https://capitalatlas.ai/funds/techstart-ventures) — Seed