# Krave Pure Food

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/krave-pure-food

- Industry: Food
- Headquarters: Austin, US
- Website: www.kravejerky.com
- Total disclosed funding: $22M
- Latest round: Series A (Aug 11, 2014)
- Investors on record: 1

## About

Krave Pure Food, Inc. produces high-quality, protein-packed jerky and meat sticks, specializing in 100% grass-fed beef and pork, aimed at health-conscious consumers seeking flavorful snacks.Founded in 2009 and headquartered in Austin, US, Krave Pure Food, Inc. specializes in creating premium jerky products. In May 2020, Sonoma Brands acquired the company from The Hershey Company. The latest funding round, Series A, raised USD 14.00 mn, reflecting a current company valuation of USD 116.49 mn. The firm has completed four deals, with the most recent occurring on May 4, 2020, and was targeted by the investor Alliance Consumer Growth.KRAVE Pure Foods, Inc. specializes in high-quality, protein-packed jerky and meat sticks, featuring 100% grass-fed beef and pork. Their diverse product line includes flavors like Black Cherry Barbecue, Sweet Chipotle, Sea Salt Original, and Chili Lime. The products are designed to appeal to health-conscious consumers, outdoor enthusiasts, and snack lovers, utilizing culinary-inspired seasonings and a slow-cooking method that enhances taste and tenderness. Their offerings are available primarily in the United States through major retail chains and online platforms.KRAVE Pure Foods, Inc. generates revenue through direct-to-consumer sales and retail partnerships, offering both individual products and curated variety packs. For example, the KRAVE Favorites Variety Pack is priced at USD 27.16, while the Power Pack costs USD 38.94. The company has also implemented a subscription model for customers seeking regular product deliveries, alongside traditional retail sales through online and brick-and-mortar channels.Going forward, KRAVE Pure Foods, Inc. plans to launch new products aimed at expanding its market footprint, further enhancing its product range to cater to evolving consumer preferences. The recent funding of USD 14.00 mn will be instrumental in supporting these initiatives. Additionally, the company is exploring expansion into new geographic regions, although specific markets and timelines have not been disclosed. The acquisition by Sonoma Brands signifies a strategic pivot for Krave, potentially opening up further opportunities for growth.

## Funding rounds

- Series A, Aug 11, 2014, $14M — Alliance Consumer Growth
- Series A, Dec 19, 2013, $0.6M — Alliance Consumer Growth
- Series A, Dec 31, 2012, $7M — Alliance Consumer Growth

## Investors

- Alliance Consumer Growth (https://capitalatlas.ai/funds/alliance-consumer-growth) — Series A