# Kraftinn Home Decor India Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kraftinn-home-decor-india-pvt

- Industry: Consumer Products
- Headquarters: India
- Website: www.kraftinn.com
- Total disclosed funding: $0M
- Latest round: Seed (Sep 21, 2021)
- Investors on record: 2

## About

Kraftinn Home Decor India Pvt. Ltd. is a sustainable home decor company specializing in eco-friendly products made from materials like bamboo and natural fibers, catering to environmentally conscious consumers in India and beyond.Founded in 2015 in India, Kraftinn Home Decor India Pvt. Ltd. focuses on creating home decor items from sustainable materials. The company has successfully raised INR 1.5 million in a Seed funding round led by INE Ventures in September 2021, contributing to its current valuation of INR 13.765 mn. The founder, although unnamed in available records, has previously been involved in the sustainable product market, indicating a commitment to eco-friendly practices.Kraftinn specializes in home decor products crafted from sustainable materials, including bamboo, water hyacinth, and natural fibers. The company's core offerings encompass a diverse range of items, such as handbags, lamps, office supplies, photo frames, and storage solutions. These products are designed to merge functionality with modern aesthetics, catering to environmentally conscious consumers seeking stylish yet sustainable home and office decor. Kraftinn’s customer base primarily consists of individual consumers and businesses looking for eco-friendly lifestyle products. The company markets its products across various geographical regions, including urban centers in India, with a growing presence in international markets where sustainable living is gaining traction.In the most recent year, 2023, Kraftinn reported a revenue of INR 173,678.1 and an EBITDA of INR 6,224.8. The company generates revenue through direct-to-consumer sales via its online platform, allowing customers to purchase products individually. Popular items like handbags and lamps are sold at competitive prices, with occasional limited-time deals to attract consumers. The revenue model emphasizes retail sales and unique product offerings appealing to environmentally aware consumers, while also considering potential bulk orders for individuals and corporate clients seeking sustainable options.Following its Seed funding round in September 2021, Kraftinn plans to utilize the funds to develop new products and expand into new markets. The company aims to launch innovative decor items that align with its sustainable ethos within the next year. Additionally, Kraftinn is targeting growth in international markets where demand for eco-friendly products is rising, with specific efforts focused on North America and Europe by 2024. This strategic move aims to leverage the increasing global trend towards sustainable living.

## Funding rounds

- Seed, Sep 21, 2021, $0M — INE Ventures, NEDFi Venture Capital

## Investors

- INE Ventures (https://capitalatlas.ai/funds/ine-ventures) — Seed
- NEDFi Venture Capital (https://capitalatlas.ai/funds/nedfi-venture-capital) — Seed