# Kovalee

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kovalee

- Industry: Internet
- Headquarters: Fontenay-aux-Roses, France
- Website: www.kovalee.app
- Total disclosed funding: $9.6M
- Latest round: Series A (Nov 16, 2022)
- Investors on record: 3

## About

Kovalee is a platform designed to empower app creators by optimizing app performance and enhancing market reach through a variety of services and proprietary technology.Founded in 2020 in Fontenay-aux-Roses, France, Kovalee is focused on supporting app creators in various domains. The company has not undergone any significant pivots or changes in business strategy since its inception. Kovalee was co-founded by Damien Soulard and Vincent De Keating, who also serves as the CEO. The company has completed a total of 4 deals, with the most recent being on March 10, 2023, when it raised EUR 3 million in a VENTURE DEBT round, bringing the total amount raised to EUR 8 million.Kovalee operates as a comprehensive platform that empowers app creators by providing a suite of services designed to optimize app performance and increase market reach. The company's core offerings include User Acquisition (UA), App Store Optimization (ASO), monetization strategies, and UX/UI design recommendations, all facilitated through their proprietary technology and tools. Key products like Karbon, an A/B testing tool, allow app creators to refine their monetization strategies based on advanced in-app data analysis. Kovalee targets app creators globally, aiming to enhance the visibility and ranking of their apps through strategic marketing and data-driven insights. Their services cater to a diverse client base, including independent developers and larger app firms, across various geographical markets, with a focus on regions in North America, Europe, and Asia.Kovalee's revenue model is based on a unique profit-sharing structure wherein the company invests in all aspects of User Acquisition, App Store Optimization, and creative production, subsequently receiving a share of the profits generated by the apps it supports. This model allows app creators to minimize upfront costs while leveraging Kovalee’s resources to maximize their app’s potential. Typically, partnerships with app developers involve agreements that align Kovalee’s incentives with those of its clients, fostering a collaborative approach to app success. The revenue from these engagements is generated through the added value created by Kovalee’s interventions in app performance and user engagement, showcasing their commitment to driving long-term profitability for their partners.In March 2023, Kovalee raised EUR 3 million in VENTURE DEBT funding, which will be utilized to recruit new international mobile experts and developers and to support the company's R&D efforts. The company plans to enhance its product offerings and launch new services aimed at optimizing app performance. Kovalee is also targeting expansion into new geographic regions, specifically in North America and Asia, with plans to establish a stronger presence by the end of 2024.

## Funding rounds

- Series A, Nov 16, 2022, $8.3M — IRIS, Bpifrance, Breega
- Seed, Mar 18, 2021, $1.3M — Bpifrance, Breega
- Seed, Jan 1, 2021 — Breega

## Investors

- Breega (https://capitalatlas.ai/funds/breega) — Seed, Series A
- Bpifrance — Seed, Series A
- IRIS (https://capitalatlas.ai/funds/iris) — Series A