# Koupon Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/koupon-media

- Industry: Marketing/Advertising
- Headquarters: Addison, US
- Website: www.koupon.com
- Total disclosed funding: $14M
- Latest round: Series C (Nov 4, 2014)
- Investors on record: 4

## About

Koupon Media Inc. is a technology-driven platform that enhances consumer engagement through digital coupons and loyalty solutions tailored for retailers and brands.Founded in 2011 and headquartered in Addison, US, Koupon Media Inc. operates as an independent company focused on providing digital coupon solutions. The company was founded by Rui Jin, who has a history of entrepreneurial ventures. Koupon Media has participated in a total of five funding deals, with the most recent being a Series C round where they raised USD 7.05 mn led by Trailblazer Capital, along with investors such as Altria Ventures Inc. and Matthew Pritzker Company. The latest funding round took place on December 7, 2021.Koupon Media Inc. specializes in offering innovative digital coupon solutions designed to enhance customer engagement for retailers and brands. Their core products include loyalty programs and a digital coupon platform that facilitates seamless transactions while driving consumer loyalty and improving operational efficiency for businesses.Koupon Media's revenue model is centered around subscription-based services and partnerships with various retailers. Clients typically engage in agreements for implementing Koupon's digital coupon and loyalty solutions, which are customized to meet their operational needs. The revenue structure often includes recurring fees based on transaction volumes and active user counts within their promotional programs.Koupon Media Inc. is focused on expanding its product offerings and geographic reach. Following its acquisition by Professional Datasolutions, Inc. in December 2021, Koupon plans to enhance its age verification capabilities and launch new products aimed at improving customer loyalty solutions. The company seeks to penetrate new markets across North America and is strategizing to leverage the recent USD 7.05 mn funding to support these initiatives.

## Funding rounds

- Series C, Nov 4, 2014, $7M — Mercury, Trailblazer Capital, Matthew Pritzker Company, Altria Ventures Inc.
- Series B, Jul 1, 2013, $0.8M — Mercury, Trailblazer Capital, Matthew Pritzker Company
- Series B, Apr 9, 2012, $4.5M — Mercury, Trailblazer Capital, Matthew Pritzker Company
- Series A, Nov 9, 2011, $2M — Mercury, Matthew Pritzker Company

## Investors

- Mercury (https://capitalatlas.ai/funds/mercury) — Series A, Series B, Series C
- Matthew Pritzker Company (https://capitalatlas.ai/funds/matthew-pritzker-company) — Series A, Series B, Series C
- Trailblazer Capital (https://capitalatlas.ai/funds/trailblazer-capital) — Series B, Series C
- Altria Ventures Inc. (https://capitalatlas.ai/funds/altria-ventures-inc) — Series C