# Koru Kids

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/koru-kids

- Industry: Consumer Services
- Headquarters: London, UK
- Website: www.korukids.co.uk
- Total disclosed funding: $0.7M
- Latest round: Seed (Jan 13, 2017)
- Investors on record: 2

## About

Koru Kids, based in the UK, operates an online platform dedicated to connecting families with qualified childcare providers, enhancing options for working parents through flexible nanny services.Koru Kids specializes in matching families with professional childcare services. Founded in London, UK in 2016 by David Easton and Sumi Ejiri, the company has completed three funding deals, most recently raising GBP 10 million in August 2019, led by Atomico. This funding round included participation from multiple investors, such as Albion Capital and Forward Partners. The company's current valuation stands at GBP 39.935 mn.Koru Kids specializes in providing tailored childcare services, primarily focused on matching families with qualified nannies across London and the UK. Their offerings include part-time nannies for after-school care, professional nannies for infants, and seasonal childcare solutions. The user-friendly platform allows families to connect easily with nannies, featuring alerts for new registrations and assistance with interview scheduling. Koru Kids targets urban families in the UK looking for reliable, personalized childcare options.Koru Kids generates revenue through a structured pricing model that includes service fees for connecting families with nannies. The fees for hiring nannies start at GBP 15.50 per hour, which includes all relevant taxes and the company's service fee. Additionally, a one-time setup fee of GBP 199 is charged for first-time users. This pricing model reflects a direct-to-consumer approach, facilitating efficient engagement between families and childcare providers.Koru Kids plans to enhance its service offerings and expand into new markets. The recent funding of GBP 10 million will support the development of new childcare products and services, although specific launch dates are not yet announced. The company seeks to broaden its reach beyond London and UK regions, focusing on urban areas that exhibit demand for childcare solutions. Expansion plans will utilize insights gained from current market operations to tailor services effectively.

## Funding rounds

- Seed, Jan 13, 2017, $0.7M — Global Founders Capital, 7percent Ventures

## Investors

- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed
- 7percent Ventures (https://capitalatlas.ai/funds/7percent-ventures) — Seed