# Kontext

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kontext

- Industry: Software
- Headquarters: Dover, US
- Website: www.kontext.so
- Total disclosed funding: $5.2M
- Latest round: Seed (Jun 23, 2025)
- Investors on record: 4

## About

Halusky Inc., doing business as Kontext is a US-based advertising technology company specializing in optimizing ad delivery within GenAI applications, focusing on innovative and contextual ad formats for targeted user engagement.Founded in 2025 and headquartered in Dover, US, Kontext provides an advertising platform that integrates contextual ads into AI-driven environments. The company raised USD 10.00 mn in its Seed funding round on August 6, 2025, led by M13 with participation from Torch Capital, Credo Ventures, and Parable Partners. The firm has completed one deal to date.Kontext primarily offers an innovative advertising platform designed to optimize ad delivery within GenAI applications. By leveraging large language models (LLMs), Kontext creates unique, contextual ad formats that are seamlessly integrated into various AI-driven environments, including AI search engines, virtual character entertainment apps, and productivity tools. The company's services cater to a diverse client base, targeting primarily Gen Z and Millennial users who engage with AI applications for shopping, health, entertainment, and productivity enhancement. These advertisements are crafted in real-time based on user context and intent, allowing for highly relevant engagement. Kontext operates in multiple geographical markets, focusing on regions with a high adoption of AI technologies, including North America, Europe, and parts of Asia.Revenue generation for Kontext is structured around a cost-per-thousand impressions (CPM) model, with rates starting at USD 3.00, providing a competitive advantage over traditional digital advertising channels. The platform facilitates direct transactions between advertisers and AI application developers, enabling businesses to purchase ad placements that align with their target audience. As users interact with GenAI applications, the system analyzes their sessions in real-time, ensuring that ads are contextually relevant and engaging, which translates into higher click-through rates and conversions. This performance-oriented approach allows Kontext to offer a compelling value proposition to its clients, enhancing their advertising effectiveness while maintaining budget-friendly pricing structures.In August 2025, Kontext raised USD 10.00 mn in Seed funding to support its development initiatives. The company aims to launch new advertising products focused on enhancing contextual ad integration within emerging AI technologies. Additionally, Kontext plans to expand its operations into Europe and parts of Asia by the end of 2026, targeting regions with increasing AI adoption. The recent funding will primarily be utilized to bolster product development and facilitate market entry efforts.

## Funding rounds

- Seed, Jun 23, 2025, $5.2M — Credo Ventures, M13, Torch Capital, Parable Partners Management

## Investors

- Credo Ventures (https://capitalatlas.ai/funds/credo-ventures) — Seed
- M13 (https://capitalatlas.ai/funds/m13) — Seed
- Torch Capital (https://capitalatlas.ai/funds/torch-capital) — Seed
- Parable Partners Management (https://capitalatlas.ai/funds/parable-partners-management) — Seed