# Kofluence

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kofluence

- Industry: Marketing/Advertising
- Headquarters: Bangalore, India
- Website: www.kofluence.com/
- Total disclosed funding: $4M
- Latest round: Seed (Feb 8, 2022)
- Investors on record: 1

## About

Based in Bangalore, India, and founded in 2019 by CEO Ritesh Ujjwal and co-founder Sreeram Reddy Vanga, Kofluence Tech Private Limited, trading as Kofluence, operates as an Ad-tech Influencer Marketing platform. In January 2024, Nazara Technologies Ltd. acquired a 10.77% stake in Kofluence.

Kofluence Tech LLP is engaged in data-driven influencer marketing, social listening, creator discovery, workflow management, and reporting. It offers a Kofluence application that brings social media influencers and brands together on a single platform and uses an influencer marketing application to collaborate with brands and conduct influencer marketing campaigns via Instagram and Facebook social media accounts. Its platform enables influencers to monetize and earn money through their content and run campaigns for leading brands. The application is available on IOS and Android devices.

Kofluence Tech LLP plans to use the January 2024 funding to develop an influencer-led game discovery platform.

## Funding rounds

- Seed, Feb 8, 2022, $4M — Upsparks

## Investors

- Upsparks (https://capitalatlas.ai/funds/upsparks) — Seed