# KnowBe4

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/knowbe4

- Industry: IT Security/Cybersecurity
- Headquarters: Clearwater, US
- Website: www.knowbe4.com
- Total disclosed funding: $379M
- Latest round: Series C (Jun 12, 2019)
- Investors on record: 4

## About

KnowBe4, Inc. is a US-based cybersecurity company specializing in Human Risk Management. It enhances organizational security through innovative training solutions aimed at reducing human-related cyber risks and fostering a culture of security awareness.Founded in 2010 in Clearwater, US, KnowBe4, Inc. focuses on cybersecurity training solutions. The company has successfully navigated the transition from a startup to a leading provider in its sector. KnowBe4 is co-founded by SACP Stu Sjouwerman and several partners, including Aimee Laycock and Jim Shields. In February 2023, Vista Equity Partners acquired KnowBe4 for USD 4.6 billion in a Public to Private transaction. A total of USD 4.6 billion has been raised, primarily through funding rounds that have included Private placements and an IPO, with the most recent deal occurring on August 11, 2021.KnowBe4 provides a comprehensive Human Risk Management (HRM) platform designed to enhance cybersecurity awareness. The core offerings include AI-driven security awareness training, simulated phishing exercises, and real-time security coaching. These resources assist nearly 70,000 organizations globally, across various sectors such as technology, education, and recreational services. KnowBe4's services are marketed mainly in North America, Europe, and Asia-Pacific, focusing on developing strong defenses against social engineering threats like phishing and ransomware.In 2021, KnowBe4 reported a revenue of USD 246.30 mn and an EBITDA of USD 26.53 mn. The company's subscription-based revenue model allows organizations to access a range of cybersecurity training and risk management tools, catering to a B2B market specifically targeting enterprise-level clients.Following the recent acquisition by Vista Equity Partners, KnowBe4 plans to utilize the funding towards global expansion and product development. The company is focused on launching new products designed to enhance its training capabilities and increase market penetration. Specific targeted markets for expansion have not been publicly disclosed, but the company intends to broaden its geographic reach and enhance its service offerings, leveraging the resources provided by Vista. The anticipated growth strategy reflects the company's commitment to evolving its training methodologies and reinforcing its position within the cybersecurity industry.

## Funding rounds

- Series C, Jun 12, 2019, $309M — KKR, Ten Eleven, Elephant
- Series C, Feb 27, 2019, $32M — KKR, Ten Eleven
- Series B, Oct 19, 2017, $30M — Goldman Sachs Asset Management, Elephant
- Series A, Jan 19, 2016, $8M — Elephant

## Investors

- Elephant (https://capitalatlas.ai/funds/elephant) — Series A, Series B, Series C
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series B
- KKR (https://capitalatlas.ai/funds/kkr) — Series C
- Ten Eleven — Series C