# Knotrix

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/knotrix

- Industry: Software
- Headquarters: Hangzhou, China
- Latest round: Series A (Dec 25, 2024)
- Investors on record: 5

## About

Established in 2018 and based in Hangzhou, China, Knotrix operates as a healthy eco-operator that provides health knowledge, and related products and services. The company is headquartered in Hangzhou, and has more than 35 million fans. It cooperates with the School of Biotechnology and Food Engineering of Zhejiang University, and Ningbo Institute of Life and Health Industry of NUST. In December 2024, it closed a series A2 funding. In January 2025, it closed a series A3 funding from new investor Cofoe.

The company engages in short video health content creation and fan service using AI technology. It has a live streaming room and develops the Cheesecake AIGC platform. The company has signed over 100 health science IPs, covering parenting, mother and child, women's health, middle-aged and old-aged health fields. In addition, it also provides healthy nutrition solutions. Brands include Cool Play Baby series diapers, Chunbenyuan tea series products, Yuanliban, Guannengli and  Super Yanyu Family.

The company generates revenue by providing health knowledge, and related products and services. 

The company will use the series A3 funding to expand supply chain, invest in research and development, and invest in branding.

## Funding rounds

- Series A, Dec 25, 2024 — HY Capital, Guangzhou Jiusi Technology Co., Ltd
- Series A, Sep 18, 2023 — Liuheqiao Venture Capital, Huayu Win-Win Venture Capital Management, Hangzhou Yuhang Supply and Marketing Holding Group

## Investors

- Liuheqiao Venture Capital (https://capitalatlas.ai/funds/liuheqiao-venture-capital) — Series A
- Huayu Win-Win Venture Capital Management (https://capitalatlas.ai/funds/huayu-win-win-venture-capital-management) — Series A
- Hangzhou Yuhang Supply and Marketing Holding Group — Series A
- HY Capital (https://capitalatlas.ai/funds/hy-capital) — Series A
- Guangzhou Jiusi Technology Co., Ltd — Series A