# Knoq

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/knoq

- Industry: Software
- Headquarters: Boston, US
- Website: www.knoq.com
- Total disclosed funding: $2.5M
- Latest round: Seed (Feb 26, 2019)
- Investors on record: 5

## About

Founded in 2015 and headquartered in Boston, Massachusetts, Knoq, Inc. provides a sales platform where neighborhood representatives educate homeowners about tailored products and services to improve their living experience.Knoq, Inc. is a sales platform that empowers neighborhood representatives, known as Knoqers, to connect with homeowners and inform them about various beneficial products. The company has raised USD 2.50 mn through its SEED funding round, led by Haystack, with participation from investors including Background Capital, Fathom Capital, Initialized Capital, and Liquid 2 Ventures. Founded by Karishma Mehta and led by CEO Kendall Tucker, Knoq has completed a total of 3 deals, the most recent being on February 16, 2021, when Ad Practitioners, LLC agreed to acquire the company.Knoq offers a unique sales platform that enables neighborhood representatives, referred to as Knoqers, to educate homeowners about a variety of products and services tailored to enhance their lives. The core service revolves around the Knoq app, which utilizes data-driven insights to guide Knoqers in identifying the most suitable products for consumers in their local areas. This approach fosters ongoing relationships between representatives and homeowners, ensuring that community needs are effectively met. Knoq's offerings focus primarily on home improvement, energy efficiency, and security solutions, catering to urban and suburban markets across the United States, including cities such as Boston, Kansas City, and Salt Lake City. By prioritizing genuine products that provide value, Knoq strengthens community ties and enhances consumer awareness of beneficial services.Knoq generates revenue through partnerships and direct sales facilitated by its network of neighborhood representatives. The transaction structure involves Knoqers working directly with consumers to offer products and services based on individual needs, thereby creating a personalized sales experience. Knoq facilitates commission-based earnings for its Knoqers, who can potentially earn significant weekly income based on their sales performance. The revenue model primarily relies on commissions from sales transactions completed by Knoqers, streamlining interactions and fostering a community-focused sales environment.Knoq plans to leverage its recent funding to enhance its platform and expand its market presence. The company aims to introduce new products designed to further assist Knoqers in their sales efforts, although specific release dates are not provided. Additionally, Knoq is targeting expansion into new geographic regions, focusing on enhancing its reach in urban markets and further solidifying its presence in suburban areas by the end of 2023.

## Funding rounds

- Seed, Feb 26, 2019, $2.5M — Initialized Capital, Haystack, Liquid 2 Ventures, Fathom Capital, Background Capital

## Investors

- Initialized Capital (https://capitalatlas.ai/funds/initialized-capital) — Seed
- Haystack (https://capitalatlas.ai/funds/haystack) — Seed
- Liquid 2 Ventures (https://capitalatlas.ai/funds/liquid-2-ventures) — Seed
- Fathom Capital (https://capitalatlas.ai/funds/fathom-capital) — Seed
- Background Capital (https://capitalatlas.ai/funds/background-capital) — Seed