# Knockri

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/knockri

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.knockri.com
- Total disclosed funding: $2.2M
- Latest round: Seed (Jul 22, 2020)
- Investors on record: 7

## About

Knockri Inc. is a Toronto-based company specializing in a skills-based hiring and promotion platform that enhances recruitment processes through data-driven assessments, promoting diversity and reducing bias in hiring practices.Founded in 2016 in Toronto, Canada, Knockri Inc. provides a platform that centers on skills-based hiring, allowing organizations to evaluate candidates based on competencies. The company was co-founded by Faisal Ahmed, Jahanzaib Ansari, and Maaz Rana, with Jahanzaib Ansari currently serving as CEO. Knockri secured CAD 3 million in Seed funding on July 22, 2020, led by Differential Ventures, with participation from notable investors including Amplify Capital and Bertelsmann Digital Media Investments. This funding marks their third deal, with a total amount raised reaching CAD 3 million.Knockri offers a skills-based hiring and promotion platform designed to streamline the recruitment process through data-driven assessments. The platform's core functionality revolves around customizable skills frameworks and transparent scoring, allowing organizations to assess candidates based solely on their competencies rather than traditional metrics such as resumes. This approach aims to enhance diversity and reduce bias in hiring, making it particularly useful for enterprise hiring, campus recruitment, and talent management. Knockri serves a diverse clientele across various industries, including corporate sectors, educational institutions, and organizations focused on upskilling their workforce, and is utilized in North America, Europe, and select regions in Asia-Pacific.Knockri generates revenue primarily through subscription-based models and partnerships with organizations looking to improve their hiring practices. The platform’s pricing structure includes various tiers that cater to different business sizes and needs, allowing clients to select the level of service that aligns with their recruitment goals. Services offered include access to the assessment builder, customizable skills frameworks, and transparent scoring mechanisms, facilitating efficient candidate evaluation. Clients typically engage in long-term contracts, providing a steady revenue stream as they integrate Knockri's solutions into their existing hiring processes. The emphasis on scalable, data-driven hiring solutions positions Knockri as a key player in the HR technology space, fostering ongoing client relationships through continuous support and platform enhancements.Following the CAD 3 million Seed funding round in July 2020, Knockri plans to enhance its product offerings and expand into new markets. The company is designing new features to further refine its skills assessment capabilities, although specific release dates are not disclosed. Geographically, Knockri aims to expand its presence in Europe and Asia-Pacific regions by 2023. The recent funding will support the development of these upcoming products and assist in scaling operations to meet growing demand in these target markets.

## Funding rounds

- Seed, Jul 22, 2020, $2.2M — Bertelsmann Digital Media Investments, MaRS Investment Accelerator Fund, Grand Ventures, Green Egg Ventures, Amplify Capital, Differential Ventures, Stout Street Capital

## Investors

- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Seed
- MaRS Investment Accelerator Fund (https://capitalatlas.ai/funds/mars-investment-accelerator-fund) — Seed
- Grand Ventures — Seed
- Green Egg Ventures (https://capitalatlas.ai/funds/green-egg-ventures) — Seed
- Amplify Capital (https://capitalatlas.ai/funds/amplify-capital) — Seed
- Differential Ventures (https://capitalatlas.ai/funds/differential-ventures) — Seed
- Stout Street Capital (https://capitalatlas.ai/funds/stout-street-capital) — Seed