# Knock Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/knock-labs

- Industry: Software
- Headquarters: Brooklyn, US
- Website: www.knock.app
- Total disclosed funding: $18M
- Latest round: Series A (Feb 15, 2024)
- Investors on record: 7

## About

Based in New York, US, and founded in 2021 by CEO Sam Seely and Chris Bell, Knock Labs, Inc., a.k.a. Knock operates as a software company that focuses on providing a managed API and dashboard for sending in-app and out-of-app product notifications. In February 2024, Knock Labs, Inc. raised USD 12 million in a Series A funding led by Craft Ventures, with participation from Afore Capital, Preface Ventures, Worklife, Expa Ventures, CoFound Partners, and Tokyo Black.

The company provides a customer engagement platform that allows engineering teams to push notifications and manage them as part of their CI environment and deployment pipeline, with documentation, API primitives, and SDKs to ensure ease of launch and use. The platform allows businesses to engage with their customers.

The firm generates revenue from the subscription of its platform packages, which include Starter (USD 250 per month), and Enterprise (custom pricing).

Knock plans to use its proceeds from February 2024 funding to hire new engineers and expand its business.

## Funding rounds

- Series A, Feb 15, 2024, $12M — Afore Capital, Craft Ventures, Worklife Ventures Management, CoFound Partners, Preface Ventures, Tokyo Black LLC, Expa Ventures
- Seed, Mar 17, 2022, $6M — Afore Capital, Worklife Ventures Management, CoFound Partners, Preface Ventures, Tokyo Black LLC, Expa Ventures

## Investors

- Afore Capital (https://capitalatlas.ai/funds/afore-capital) — Seed, Series A
- Worklife Ventures Management (https://capitalatlas.ai/funds/worklife-ventures-management) — Seed, Series A
- CoFound Partners (https://capitalatlas.ai/funds/cofound-partners) — Seed, Series A
- Preface Ventures (https://capitalatlas.ai/funds/preface-ventures) — Seed, Series A
- Tokyo Black LLC — Seed, Series A
- Expa Ventures (https://capitalatlas.ai/funds/expa-ventures) — Seed, Series A
- Craft Ventures (https://capitalatlas.ai/funds/craft-ventures) — Series A