# Knewin Inteligencia Em Recuperacao De Informacao

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/knewin-inteligencia-em-recuperacao-de-informacao

- Industry: Software
- Headquarters: Florianopolis, Brazil
- Website: www.knewin.com
- Total disclosed funding: $2.2M
- Latest round: Series A (Oct 10, 2017)
- Investors on record: 1

## About

Knewin is a Brazilian company specializing in reputation management technology and data solutions, providing crisis management software for brands to effectively monitor and respond to public perceptions across various media channels.Founded in 2011 by Fabiano Beppler, Knewin is headquartered in Florianopolis, Brazil. The company focuses on delivering data solutions that enable organizations to monitor their brand reputation. In January 2021, Knewin raised BRL 40 million in a funding round led by Oria Capital, marking a significant investment in its future growth.Knewin specializes in reputation management technology and data solutions, primarily offering a comprehensive crisis management software designed for brands to monitor, analyze, and respond to public perceptions effectively. The platform allows clients to track mentions of their brand across various media channels, including digital media and traditional press, thereby offering actionable insights to enhance brand reputation. Knewin serves a diverse clientele across Latin America, including key players in corporate communications, public relations, and marketing, providing real-time monitoring and crisis anticipation to strengthen their media presence.Knewin's revenue model is primarily based on subscription services, where clients pay for access to its reputation management software. Different pricing plans are available, tailored to the specific needs of businesses, allowing for scalable solutions based on the size and complexity of client operations. As organizations utilize Knewin's platform, they benefit from continuous access to tools that assist in managing their brand's reputation effectively, with flagship offerings focusing on PR strategies and crisis management.Knewin plans to utilize the BRL 40 million raised in January 2021 to enhance its product offerings and expand into new markets. The company is designing new features for its reputation management software, targeting a launch in the coming year. Additionally, Knewin aims to establish a stronger presence across Latin America in the next three years, focusing on enhancing its reach and client base in regions such as Argentina and Colombia.

## Funding rounds

- Series A, Oct 10, 2017, $2.2M — KPTL Investimentos

## Investors

- KPTL Investimentos (https://capitalatlas.ai/funds/kptl-investimentos) — Series A