# Knack

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/knack-4

- Industry: Consumer Products
- Headquarters: Seattle, US
- Website: www.knackshops.com
- Total disclosed funding: $3.5M
- Latest round: Series A (Nov 19, 2021)
- Investors on record: 1

## About

Based in Washington, US, and founded in 2014 by its CEO, Laura Jennings, Knackshops, Inc., doing business as Knack, operates as a gift giving platform for both individual consumers and corporations to purchase and customize various gifting products. In November 2021, Knack raised USD 3.5 million in a series A round led by Second Avenue Partners. As of 2023, the company has a client base that includes companies like Zillow, McKinsey & Company, Spotify, and many more.

The company offers various gifting products that include birthday gift boxes, thank you gift boxes, congratulations gift boxes, welcome new baby gift boxes,  new baby gift items include blankets, onesies and swaddles, books, sweet treats, non-alcoholic sparkling wine or spa items, blankets, cozy socks, tea and gourmet items, or activity books such as journals and crosswords, bridesmaids gifts or groomsmen gifts, specialty coffees, assortments of caffeinated and herbal teas, and accompanying items such as flavoured sugars, honey or cookies, coffee mugs, teapots, serving trays and more, face masks for men or women, great-smelling candles and room diffusers or skincare products.

The company also provides corporate gifting solutions that include business gift sets, employee gift sets, client gift sets, thank you gift sets, real estate gift sets with custom branding, and concierge service.

The company generates revenue by selling various gifting products ranging from USD 47 to USD 231.99.

## Funding rounds

- Series A, Nov 19, 2021, $3.5M — Second Avenue Partners

## Investors

- Second Avenue Partners (https://capitalatlas.ai/funds/second-avenue-partners) — Series A