# KMTX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kmtx

- Industry: Software
- Headquarters: Paris, France
- Website: http://www.kmtx.com
- Total disclosed funding: $2.1M
- Latest round: Seed (Jun 8, 2017)
- Investors on record: 1

## About

Based in Paris, France, and founded in 2017 by its CEO Arthur Querou and co-founder Franck Tetzlaffin, KMTX formerly known as Keymantics operates as an ad-tech company designed to detect and target audiences based on keywords. In June 2022, Seedtag Advertising, SL, a portfolio company of Adara Ventures, All Iron Ventures, and Oakley Capital Private Equity, agreed to fully acquire Keymatics from Elaia Partners. As of July 2022, the company has a team of 30 people in three countries that handle over 150 clients who’ve run more than 500 campaigns.

Keymantics develops artificial intelligence-based models to optimize and automate performance campaigns. The company provides various solutions such as semantic audiences, a custom and transparent alternative to obscure and generic third-party segment solutions; data-driven media plans that guarantee campaign performance by identifying optimal setups; persona profiles to discover targeting strategies, investment opportunities, and marketing insights; AI media trading that allows its clients to achieve campaign performances; and programmatic data cloud is an underlying software which powers all KMTX solutions.

## Funding rounds

- Seed, Jun 8, 2017, $2.1M — Elaia Partners

## Investors

- Elaia Partners (https://capitalatlas.ai/funds/elaia-partners) — Seed