# Klue Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/klue-labs

- Industry: Software
- Headquarters: Vancouver, Canada
- Website: www.klue.com
- Total disclosed funding: $82M
- Latest round: Series B (Oct 1, 2021)
- Investors on record: 12

## About

Klue Labs Inc. specializes in competitive intelligence and win-loss analysis, providing organizations with tools to gather and share market insights effectively, thereby enhancing decision-making and strategic planning.Founded in 2015 in Vancouver, Canada, Klue Labs Inc. provides competitive intelligence solutions. The company is led by CEO Jason Smith and was co-founded by Aysen Imamoglu, Kassandra O'Shea, and Sarathy Naicker. Klue has secured a total of USD 62.00 mn in funding, with the most recent Series B round occurring on October 1, 2021, led by Tiger Global Management and supported by Salesforce Ventures. Their operations have consistently focused on enhancing product offerings in the competitive intelligence space without major pivots in business strategy.Klue offers a comprehensive platform designed for competitive intelligence and win-loss analysis, enabling organizations to automate the collection, curation, and dissemination of competitive insights across their teams. The core product, Compete Agent, streamlines the process of capturing objective buyer feedback and equips sales teams with actionable insights to enhance go-to-market strategies. By integrating seamlessly with existing tools, Klue empowers users to access critical market insights, facilitating informed decision-making. The platform serves a diverse clientele, including companies across technology, finance, and software sectors, with significant engagement in North America, Europe, and Asia-Pacific markets.Klue generates revenue primarily through subscription-based models, allowing clients to access its competitive intelligence services on a recurring basis. These subscriptions facilitate ongoing transactions, providing continuous updates and insights essential for strategic decision-making. Klue's services are tailored to help organizations understand their competitive landscape, driving improved sales performance and increased win rates. Specific pricing details are customized to meet client requirements.Following the recent Series B funding of USD 62.00 mn on October 1, 2021, Klue Labs Inc. plans to accelerate its product and machine learning development. The company intends to expand into new verticals and markets, utilizing the funds to enhance its competitive intelligence offerings. Klue is targeting a broader expansion in North America and Europe, with specific goals to launch new products within the next year to further support its growth strategy.

## Funding rounds

- Series B, Oct 1, 2021, $62M — Tiger Global Management, Salesforce Ventures
- Series A, Sep 8, 2020, $15M — Aspenwood Ventures, BDC Capital, OMERS Ventures, Rhino Ventures, Craft Ventures
- Seed, Sep 27, 2017, $4M — BDC Capital, OMERS Ventures, SK Ventures, Pallasite Ventures, Rhino Ventures, Framework Venture Partners, Mindset Venture Group
- Seed, May 1, 2015, $1.4M — RecapHealth Ventures

## Investors

- RecapHealth Ventures (https://capitalatlas.ai/funds/recaphealth-ventures) — Seed
- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Seed, Series A
- OMERS Ventures (https://capitalatlas.ai/funds/omers-ventures) — Seed, Series A
- SK Ventures — Seed
- Pallasite Ventures (https://capitalatlas.ai/funds/pallasite-ventures) — Seed
- Rhino Ventures (https://capitalatlas.ai/funds/rhino-ventures) — Seed, Series A
- Framework Venture Partners (https://capitalatlas.ai/funds/framework-venture-partners) — Seed
- Mindset Venture Group (https://capitalatlas.ai/funds/mindset-venture-group) — Seed
- Aspenwood Ventures (https://capitalatlas.ai/funds/aspenwood-ventures) — Series A
- Craft Ventures (https://capitalatlas.ai/funds/craft-ventures) — Series A
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series B
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series B