# Klaviyo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/klaviyo

- Industry: Software
- Headquarters: Boston, US
- Website: www.klaviyo.com
- Total disclosed funding: $685M
- Latest round: Series D (May 4, 2021)
- Investors on record: 11

## About

Founded in 2012 by CEO Andrew Bialecki and Ed Hallen, and based in Massachusetts, US, Klaviyo, Inc. is a customer data and marketing automation platform for online business. Klaviyo's software integrates with several e-commerce platforms such as Shopify, Magento, BigCommerce, Stripe, and WooCommerce. In 2021, Klaviyo Inc. raised USD 320 million in Series D funding led by Sands Capital Ventures. The Series D funding valued Klaviyo Inc. at USD 9.15 billion pre-money. In 2022, the company received a USD 100 million investment from Shopify to collaborate the their platforms. In August 2023, the company filed for IPO on the New York Stock Exchange under the ticker symbol “KVYO.”

The company helps businesses with their marketing strategies by offering a platform that stores all the consumer data with the help of machine learning and artificial intelligence and enables businesses to customize messages and build an experience across emails and owned channels. Klaviyo generates data insights and automizes and customizes relevant communication, advertising, and marketing campaigns. The company offers a software infrastructure to businesses to communicate with their clients via emails and SMS. The company growth management platform offers solutions to BigCommerce businesses such as personalized automation, and segmentation along with full lifecycle engagement, and one-click integrations. Additionally, the firm offers a commerce cloud solution with real-time data, browse, search, and cart data, codeless signup forms, customer-level predictions, and catalog sync and product feeds among others.

The company’s pricing model includes charges for email contacts and SMS messages or both. The Klaviyo SMS charges a monthly price based on the number of contacts that receive at least one SMS/MMS message during the billing cycle.

## Funding rounds

- Series D, May 4, 2021, $321M — Accel, Morgan Stanley Investment Management, Summit Partners, Glynn Capital, Lone Pine Capital, Whale Rock Capital Partners, Clearbridge Investments, Sands Capital Alternatives, Owl Rock Capital Partners
- Series C, Nov 4, 2020, $200M — Accel, Summit Partners
- Series B, Apr 8, 2019, $150M — Summit Partners
- Series A, Nov 30, 2016, $14M — Accomplice, Astral Capital Partners

## Investors

- Accomplice (https://capitalatlas.ai/funds/accomplice) — Series A
- Astral Capital Partners (https://capitalatlas.ai/funds/astral-capital-partners) — Series A
- Summit Partners (https://capitalatlas.ai/funds/summit-partners) — Series B, Series C, Series D
- Accel (https://capitalatlas.ai/funds/accel) — Series C, Series D
- Morgan Stanley Investment Management — Series D
- Glynn Capital (https://capitalatlas.ai/funds/glynn-capital) — Series D
- Lone Pine Capital — Series D
- Whale Rock Capital Partners — Series D
- Clearbridge Investments — Series D
- Sands Capital Alternatives (https://capitalatlas.ai/funds/sands-capital-alternatives) — Series D
- Owl Rock Capital Partners — Series D