# KK Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kk-group

- Industry: Retail
- Headquarters: Dongguan, China
- Website: www.kkgroup.cn
- Total disclosed funding: $627M
- Latest round: Series F (Jul 6, 2021)
- Investors on record: 15

## About

Established in 2015 and based in Dongguan, China, KK Group operates as a cross border retail enterprise dedicated to providing various products. It has retail stores KKV, the COLORIST, X, and KK guan. The company developed 707 offline stores in over 200 cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Tianjin, Wuhan, Chongqing, etc. The cooperation partners are MixC, Wanda Plaza, Suning Plaza, and other company and mall. In July 2021, KK Group raised USD 300 million in series F funding led by new investor JD.com.

The company has offline retail brands including mini lifestyle collection brand KK Hall, KKV, beauty collection brand THE COLORIST colorist, and trendy collection brand X11. Offline stores set up service areas such as book bars and coffee bars. KK Group also provides a website and an application for users to scan codes and place orders, and send products directly to their homes. The products cover beauty care, imported snacks, mother and baby products, health department stores, and more.

The company will use the funding to support product enhancement and expand market reach.

## Funding rounds

- Series F, Jul 6, 2021, $300M — New Horizon Capital, CITIC Goldstone Fund Management, CMC Capital Partners, Harvest Fund Management, Hongtai Aplus, JD.com, INCE Capital
- Series E, Jul 2, 2020, $142M — CMC Capital Partners, Hongtai Aplus, BA Capital, INCE Capital, Kamet Capital Partners
- Series D, Oct 23, 2019, $100M — N5 Capital, MPC, eWTP Capital, Heizao Capital
- Series C, Mar 12, 2019, $60M — Hongtai Aplus, MPC, Bright Venture Capital, Shenzhen Capital Real Estate Fund, eWTP Capital, Heizao Capital
- Series B, Apr 9, 2018, $11M — MPC, Bright Venture Capital
- Series A, Jun 1, 2017, $15M — Bright Venture Capital

## Investors

- Bright Venture Capital (https://capitalatlas.ai/funds/bright-venture-capital) — Series A, Series B, Series C
- MPC — Series B, Series C, Series D
- Hongtai Aplus (https://capitalatlas.ai/funds/hongtai-aplus) — Series C, Series E, Series F
- Shenzhen Capital Real Estate Fund (https://capitalatlas.ai/funds/shenzhen-capital-real-estate-fund) — Series C
- eWTP Capital — Series C, Series D
- Heizao Capital — Series C, Series D
- N5 Capital (https://capitalatlas.ai/funds/n5-capital) — Series D
- CMC Capital Partners (https://capitalatlas.ai/funds/cmc-capital-partners) — Series E, Series F
- BA Capital (https://capitalatlas.ai/funds/ba-capital) — Series E
- INCE Capital (https://capitalatlas.ai/funds/ince-capital) — Series E, Series F
- Kamet Capital Partners (https://capitalatlas.ai/funds/kamet-capital-partners) — Series E
- New Horizon Capital — Series F
- CITIC Goldstone Fund Management (https://capitalatlas.ai/funds/citic-goldstone-fund-management) — Series F
- Harvest Fund Management — Series F
- JD.com — Series F