# Kit Tech

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kit-tech

- Industry: Internet
- Headquarters: New York, US
- Website: www.kit.com
- Total disclosed funding: $2.5M
- Latest round: Seed (Nov 15, 2016)
- Investors on record: 6

## About

Kit Tech, Inc. is a technology company focused on providing an email-first operating system tailored for content creators, enabling them to effectively engage their audiences and monetize their creative endeavors.Kit Tech, Inc. specializes in developing tools for content creators, facilitating their email marketing efforts. Founded by Jesse Lakes, the company is headquartered in New York, US. In November 2016, Kit Tech raised USD 2.5 mn in Seed financing from investors including Authentic Ventures and Social Capital, which contributed to its growth.Kit (formerly ConvertKit) is an email-first operating system designed specifically for content creators aiming to build sustainable and impactful businesses. The platform offers a suite of tools that facilitate email marketing, including unlimited landing pages, opt-in forms, and custom email templates, which are critical for engaging audiences and generating revenue. Key functionalities include automation features that tailor content based on user behavior and preferences, thereby enhancing personalization. Kit serves a diverse client base consisting of artists, authors, food bloggers, YouTubers, and entrepreneurs across global markets such as North America, Europe, and Australia. The platform addresses the need for creators to cultivate deeper connections with their audiences, allowing for growth in both follower engagement and revenue streams.Kit’s revenue model is primarily subscription-based, providing various pricing plans that cater to different levels of user needs. The platform allows creators to manage subscriber lists, with options to start free for up to 10,000 subscribers before transitioning to paid tiers that unlock additional functionalities. Revenue generation occurs through direct-to-consumer transactions, where users subscribe to access premium features such as advanced automation and analytics tools. The flagship offerings include personalized email marketing solutions and comprehensive landing page capabilities, which are pivotal in enabling creators to monetize their content effectively. Specific pricing structures are established for various service tiers, aligning with the needs of users who seek to maximize their engagement and conversion rates through Kit’s platform.Kit Tech's strategy for future growth includes the launch of new products designed to enhance user experience and expand its service offerings. The company is actively exploring opportunities to enter new geographic regions, with a focus on expanding its presence in Asia and South America by 2025. The recent Seed funding of USD 2.5 mn will be utilized to support these initiatives, allowing for the development of innovative features and infrastructure improvements to better serve a global audience.

## Funding rounds

- Seed, Nov 15, 2016, $2.5M — Social Capital, Slow, Expa, Precursor Ventures, Black Angel Tech Fund, Authentic Ventures

## Investors

- Social Capital (https://capitalatlas.ai/funds/social-capital) — Seed
- Slow (https://capitalatlas.ai/funds/slow) — Seed
- Expa (https://capitalatlas.ai/funds/expa) — Seed
- Precursor Ventures (https://capitalatlas.ai/funds/precursor-ventures) — Seed
- Black Angel Tech Fund (https://capitalatlas.ai/funds/black-angel-tech-fund) — Seed
- Authentic Ventures (https://capitalatlas.ai/funds/authentic-ventures) — Seed