# KISSmetrics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kissmetrics

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.kissmetrics.com
- Total disclosed funding: $15M
- Latest round: Series B (Jun 5, 2015)
- Investors on record: 7

## About

KISSmetrics is a web analytics platform designed to help businesses track customer behavior and improve marketing strategies through detailed insights and analytics.Founded in 2008 and headquartered in San Francisco, US, KISSmetrics specializes in providing analytics solutions that enable businesses to understand and optimize their marketing efforts. The company has undergone strategic pivots to enhance its service offerings and has successfully raised USD 3.00 mn in a Series B funding round on June 5, 2015, with investors including Resolute Ventures and True Ventures. KISSmetrics has completed a total of 9 deals since its inception, focusing on expanding its analytics capabilities and customer reach.KISSmetrics offers a comprehensive suite of web analytics tools that enable businesses to track customer interactions and gain insights into their marketing performance. Their services include customer behavior analytics, conversion tracking, and detailed reporting features designed to improve marketing effectiveness and customer engagement across various digital platforms.KISSmetrics generates revenue through a subscription-based model, offering various pricing plans tailored to client needs for its analytics services. Clients typically engage with KISSmetrics for enhanced customer insights, paying on a subscription basis for ongoing services that include detailed analytics reporting and strategic consulting, facilitating long-term partnerships.KISSmetrics plans to leverage its recent funding of USD 3.00 mn raised in June 2015 to enhance its product offerings and expand into new geographic markets. The company aims to introduce new features and updates to its analytics tools, although specific release dates have not been disclosed. Targeted expansion into international markets is anticipated, allowing KISSmetrics to reach a broader audience and improve its service delivery across North America, Europe, and Asia.

## Funding rounds

- Series B, Jun 5, 2015, $3M — True Ventures, Resolute Ventures
- Series B, Jul 18, 2013, $7M — Polaris Partners, True Ventures, Azure Capital Partners, Felicis Ventures, Signatures Capital Partners
- Series A, Jul 27, 2009, $3M — Polaris Partners
- Series A, Jun 30, 2009, $1M — True Ventures, Felicis Ventures, Uncork Capital
- Seed, May 13, 2008, $1M — True Ventures

## Investors

- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Seed, Series A, Series B
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series A, Series B
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Series A
- Polaris Partners (https://capitalatlas.ai/funds/polaris-partners) — Series A, Series B
- Azure Capital Partners (https://capitalatlas.ai/funds/azure-capital-partners) — Series B
- Signatures Capital Partners — Series B
- Resolute Ventures (https://capitalatlas.ai/funds/resolute-ventures) — Series B