# Kirusa

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kirusa

- Industry: Internet
- Headquarters: New Providence, US
- Website: www.kirusa.com
- Total disclosed funding: $29M
- Latest round: Series D (Jun 1, 2011)
- Investors on record: 11

## About

Kirusa, Inc. specializes in advanced communication solutions that enhance user engagement through innovative services like cloud-based call completion and interactive messaging platforms.Founded in 2001 in New Providence, US, Kirusa, Inc. is focused on providing communication services. The company has completed a total of eight deals, with its most recent funding round being Seed funding in May 2012, raising USD 2.53 mn. Inderpal Mumick serves as the CEO and is one of the founders of the company.Kirusa's primary offerings include advanced communication solutions such as InstaVoice, Kirusa Channels, and Beep Call. InstaVoice is a cloud-based call completion service that allows users to access voicemails, missed call alerts, and notifications about reachability, seamlessly integrating with mobile carrier infrastructure. Kirusa Channels enhances celebrity-fan engagement through daily voice messages and videos, providing fans with personalized updates and interactive content delivered via SMS, RCS, or the dedicated app. Beep Call and the newly introduced AI-powered fitness app further diversify their portfolio, the latter featuring on-device pose correction and culturally tailored meal plans, catering to health-conscious users. Kirusa's client base spans several geographical markets including India, Nigeria, Ghana, and the United States, focusing on enhancing digital communication experiences in Africa and beyond.Kirusa's revenue structure revolves around direct-to-consumer models, subscription services, and partnerships with mobile carriers. The company’s flagship products, such as InstaVoice and Kirusa Channels, are typically offered through subscription plans, allowing users to access premium features and services. Transactions occur through monthly subscription fees paid by end users, alongside revenue generated from partnerships with telecommunications providers that integrate Kirusa's solutions into their service offerings. The integration with existing mobile infrastructure allows Kirusa to leverage established customer bases, enhancing user acquisition and retention. Through these avenues, Kirusa aims to maintain a steady flow of transactions while promoting user engagement across their diverse product lines.Following its most recent deal in May 2012, where Kirusa raised USD 2.53 mn in Seed funding, the company plans to utilize these funds for the development of new products and expansion into new markets. Kirusa is designing additional features for its existing services and is targeting geographic expansion into regions that include further penetration in Africa and increased presence in the United States by 2025.

## Funding rounds

- Series D, Jun 1, 2011 — Accel
- Series C, Sep 18, 2007, $3.3M — Accel, Innovacom, Helion Venture Partners, Eastven Venture Partners, Erasmic, Nexus Venture Partners, Qualcomm Ventures
- Series C, Jun 14, 2007, $10M — Innovacom, Helion Venture Partners, Nexus Venture Partners
- Series B, Dec 19, 2005, $11M — Columbia Capital, Innovacom, Sigma Partners
- Series A, Oct 22, 2001, $1.3M — Innovacom, Deutsche Bank, Silicon Alley Seed Investors
- Series A, Jul 11, 2001, $3M — Innovacom, Deutsche Bank

## Investors

- Innovacom (https://capitalatlas.ai/funds/innovacom) — Series A, Series B, Series C
- Deutsche Bank — Series A
- Silicon Alley Seed Investors (https://capitalatlas.ai/funds/silicon-alley-seed-investors) — Series A
- Columbia Capital (https://capitalatlas.ai/funds/columbia-capital) — Series B
- Sigma Partners — Series B
- Helion Venture Partners (https://capitalatlas.ai/funds/helion-venture-partners) — Series C
- Nexus Venture Partners (https://capitalatlas.ai/funds/nexus-venture-partners) — Series C
- Accel (https://capitalatlas.ai/funds/accel) — Series C, Series D
- Eastven Venture Partners (https://capitalatlas.ai/funds/eastven-venture-partners) — Series C
- Erasmic — Series C
- Qualcomm Ventures (https://capitalatlas.ai/funds/qualcomm-ventures) — Series C
