# KiOR

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kior

- Industry: Renewable Energy
- Headquarters: New York, US
- Website: www.kior.com
- Total disclosed funding: $13M
- Latest round: Series B (Jun 30, 2008)
- Investors on record: 1

## About

KiOR, Inc. specializes in innovative home wellness devices focused on skincare and personal health, delivering professional results for consumers seeking effective at-home solutions.KiOR, Inc. is a New York-based company founded in 2007 that specializes in the development of home wellness devices. The company has undergone a significant pivot in its business strategy and operates as a direct-to-consumer brand. Its most recent funding round was a Venture Debt round in June 2011, where it raised USD 15.00 mn from Pasadena Investments, contributing to a total amount raised of USD 100.00 mn. KiOR has a history of 13 deals, and it was publicly listed in June 2011, pricing 10 million shares at USD 15.00 per share.KiOR specializes in home wellness devices designed to deliver professional results, focusing on skincare and personal health. Their core product offerings include the Kior Ozone High-Frequency Device, which targets skin concerns such as acne, wrinkles, and hair loss; the Light Therapy Mask that facilitates photo facial skincare; and an IPL laser hair removal machine that provides safe and permanent hair removal by utilizing light energy absorbed by hair pigments. Additionally, KiOR offers a Handsfree BreastPump, an FDA-cleared device that aims to alleviate the discomfort associated with traditional breastfeeding methods. These products cater to a diverse clientele, including individuals seeking at-home solutions for skincare and breastfeeding challenges, and are marketed primarily in regions such as North America and Europe.KiOR operates a direct-to-consumer sales model, generating revenue through its online platform. In the most recent year, 2013, the company's revenue amounted to USD 1.83 mn, with an EBITDA of USD -295.07 mn. Customers purchase products individually, with pricing structured for each item, reflecting the company's focus on high-quality, accessible health and beauty solutions. The purchasing process is streamlined, and customers are encouraged to take advantage of promotional offers, bolstered by a 30-day return policy and a one-year global warranty on their devices to ensure consumer confidence in their purchases.KiOR plans to leverage recent funding to expand its product offerings and enter new markets. Upcoming products include enhancements to their existing skincare devices, with potential launches aimed for late 2023. The company is targeting expansion into European and Asian markets by mid-2024, utilizing insights gained from customer feedback to tailor its offerings to these regions. The recent funding raised in June 2011 will support these initiatives and help facilitate the launch of new products and market expansion.

## Funding rounds

- Series B, Jun 30, 2008, $13M — Khosla Ventures
- Series A, Nov 1, 2007 — Khosla Ventures

## Investors

- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Series A, Series B