# KINS

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kins

- Industry: Consumer Products
- Headquarters: Tokyo, Japan
- Website: www.yourkins.com/
- Total disclosed funding: $18M
- Latest round: Series B (Oct 4, 2023)
- Investors on record: 7

## About

Founded in 2018 by founder Shimokawa and based in Tokyo, Japan, KINS engages in the production and distribution of skin care products and pet supplements derived from bacteria. In July 2024, KINS raised JPY 500 million in venture funding from investors Suzuyo & Co., Ltd., SBI Investment, Rakuten Capital, and Shizuoka Capital.

KINS offers a variety of skincare products, including cleansing oils, emulsions, lotions, serums, creams, sunscreen, supplements, foodstuff, and essences. The cleansing oil removes makeup and impurities without requiring a secondary wash. The formulation features fermented soy milk and natural oils such as macadamia seed oil and rice bran oil. Additionally, KINS provides options for regular delivery of the products, allowing customers to maintain consistent use.

The company generates revenue by selling the products through its website, which ranges from YEN 3,278 to YEN 17,400.

The July 2024 investment helps the company to commercialize polyamine-producing lactic acid bacteria and strengthen its research capabilities.

## Funding rounds

- Series B, Oct 4, 2023, $8.3M — Dai-ichi Life Insurance, SMBC Venture Capital, Mizuho Capital, Moriroku
- Series B, Feb 28, 2022, $6.9M — JAFCO Group, aSTART, Abies Ventures
- Series A, Oct 29, 2020, $2.9M — JAFCO Group

## Investors

- JAFCO Group (https://capitalatlas.ai/funds/jafco-group) — Series A, Series B
- aSTART (https://capitalatlas.ai/funds/astart) — Series B
- Abies Ventures (https://capitalatlas.ai/funds/abies-ventures) — Series B
- Dai-ichi Life Insurance — Series B
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series B
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series B
- Moriroku — Series B