# King.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/king-com

- Industry: Internet
- Headquarters: Dublin, Ireland
- Website: www.king.com
- Total disclosed funding: $43M
- Latest round: Series A (Sep 1, 2005)
- Investors on record: 2

## About

King.com is a prominent interactive entertainment company that specializes in developing engaging mobile games, particularly in the puzzle and casual gaming segments.King.com creates captivating games tailored for mobile platforms. Founded by Concetta Maiuolo, Lars Markgren, and currently led by CEO Giuseppe Benni, the company is headquartered in Dublin, Ireland. King.com gained notable attention during its IPO on March 25, 2014, raising USD 499.5 mn, and was later acquired by Activision Blizzard, Inc. in November 2015 for USD 5.9 bn following the issuance of 22.2 million shares at USD 22.50 each.King.com is a leading interactive entertainment company primarily known for its engaging mobile games, with a core focus on puzzle and casual gaming. The company has developed over 200 titles, with flagship games including Candy Crush Saga, Candy Crush Soda Saga, and Farm Heroes Saga. These games are designed to be accessible and entertaining, allowing users to play seamlessly across multiple devices, including browsers, mobile phones, and tablets, while synchronizing their progress. The end users primarily consist of casual gamers who seek a fun and addictive gaming experience. King’s products are available in various global markets, including North America, Europe, and Asia, thus reaching a diverse audience and catering to different gaming preferences.King.com's revenue model revolves around free-to-play mechanics, allowing players access at no initial cost while presenting in-game purchases and optional subscriptions for enhanced features or virtual currency. The company generates income through direct-to-consumer sales, where players make microtransactions for bonuses, additional lives, or unique game content. Specific pricing can vary based on the game and content offered, often leading players to opt for bundles or one-time purchases. In the most recent financial year of 2022, King.com reported an EBITDA amount of USD -22,000.King.com aims to expand its portfolio with new game releases and innovations in gameplay mechanics, though specific upcoming titles or release dates have not been disclosed. The company intends to penetrate additional international markets, targeting expansions in Asia and Latin America by the end of 2025. The funds from its latest financing round, a Trade Sale that raised USD 5.9 bn, will be strategically utilized to enhance its gaming development capabilities and market reach.

## Funding rounds

- Series A, Sep 1, 2005, $43M — Apax Partners, Index Ventures

## Investors

- Apax Partners (https://capitalatlas.ai/funds/apax-partners) — Series A
- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A