# Kinematix

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kinematix

- Industry: Medical Devices & Equipment
- Headquarters: Porto, Portugal
- Website: www.kinematix.pt
- Total disclosed funding: $7.1M
- Latest round: Series C (Nov 11, 2016)
- Investors on record: 1

## About

Kinematix is a Portuguese company specializing in innovative wearable technology that enhances human movement, particularly through its TUNE device, which monitors and analyzes running performance to provide users with actionable insights.Kinematix, founded in 2007 and headquartered in Porto, Portugal, focuses on wearable technology that aids in human movement analysis. The company has undergone no significant pivots or changes in business operations. It has completed three deals, with the most recent occurring on November 11, 2016, when Kinematix raised EUR 2 million in Series C funding, led by Portugal Ventures. The company was founded by individuals with a vision to advance sports technology, though specific details on the founder's history or other ventures are not available.Kinematix specializes in innovative wearable technology designed to enhance human movement, with its flagship product being the TUNE device. TUNE is engineered to monitor and analyze running performance over time, providing users with actionable insights to improve their form and efficiency while running. This device functions through advanced sensors that gather biomechanical data, interpreting it to offer real-time feedback aimed at preventing injuries and optimizing performance. The primary user base includes both amateur and professional athletes who are focused on improving their running techniques and overall physical health. Kinematix distributes its products in various global markets, notably in Europe and North America, aiming to democratize advanced movement analysis for a broader audience.Kinematix generates revenue primarily through direct-to-consumer sales of its TUNE wearable device, alongside potential partnerships with sports brands and health organizations. The business model revolves around one-time purchases, with the possibility of offering subscription services for ongoing data analysis and personalized coaching features. Transactions occur directly through online platforms, where customers can purchase the device and possibly access additional services over time. While specific pricing plans for TUNE and associated services are not detailed, the company's structure supports a straightforward model aimed at maximizing user engagement and performance improvement within the athletic community.Kinematix plans to leverage the EUR 2 million raised in Series C funding from Portugal Ventures in November 2016 to enhance its product offerings and expand its market reach. The company is focused on developing new products, including enhancements to the TUNE device, though specific launch dates are not mentioned. Kinematix aims to expand into new geographic regions, particularly targeting markets in Asia by 2025, to broaden its consumer base and increase its presence in the wearable technology sector.

## Funding rounds

- Series C, Nov 11, 2016, $2.2M — Portugal Ventures
- Series B, Oct 22, 2013, $2.6M — Portugal Ventures
- Series A, Jun 1, 2008, $2.3M — Portugal Ventures

## Investors

- Portugal Ventures (https://capitalatlas.ai/funds/portugal-ventures) — Series A, Series B, Series C