# Kindling

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kindling

- Industry: Software
- Headquarters: New York, US
- Website: www.kindlingapp.com
- Total disclosed funding: $2.3M
- Latest round: Series B (Oct 3, 2012)
- Investors on record: 2

## About

Based in New York, US, Kindling is a digital marketing company that delivers tailored solutions such as web design, SEO, and online advertising to enhance online visibility and drive customer engagement for businesses.Founded in 2010, Kindling operates out of New York, US, providing digital marketing services to clients. The company was founded by Agnes Oberauer and Russell Simpson. Since its inception, Kindling has successfully completed three funding deals, with the most recent being a Venture Debt round raising USD 0.30 mn from Lighter Capital on March 31, 2015, bringing the total amount raised to USD 2.30 mn.Kindling specializes in providing a range of digital marketing solutions designed to support businesses in achieving online growth. Their core offerings include web design, search engine optimization (SEO), and online advertising. Each service is tailored to meet the unique needs of their clients, ensuring that businesses not only establish a strong online presence but also convert visitors into customers effectively. The company's web design services focus on creating visually appealing, user-friendly websites that function seamlessly across devices, while their SEO strategies aim to enhance visibility on search engines, driving organic traffic to client websites. Additionally, Kindling's online advertising campaigns are strategically crafted to yield immediate results for businesses looking to promote specific products or services. They serve a diverse client base across various industries, including retail, healthcare, and professional services, primarily in North America and Europe.Kindling generates revenue through a combination of service fees and project-based pricing for their digital marketing solutions. Clients typically engage Kindling through a consultative process, which may include initial assessments such as free consultations or detailed SEO audits. Following this, service agreements are established, often structured around specific project milestones or ongoing monthly retainer fees for continuous support. Pricing plans for web design projects are typically customized based on the complexity and scope of the website, while SEO services may be offered on a subscription basis, ensuring long-term optimization and maintenance. Additionally, online advertising campaigns are crafted with clear pricing frameworks that align with client budgets and objectives, allowing for flexibility and transparency in transactions. This structured approach ensures that Kindling can effectively cater to both B2B and direct-to-consumer clients, establishing a reliable revenue stream while fostering long-term partnerships.Looking ahead, Kindling plans to enhance its service offerings by introducing new digital marketing tools aimed at improving client engagement and analytics capabilities. The company is also exploring expansion into European markets, targeting completion by the end of 2023. The recent Venture Debt financing of USD 0.30 mn from Lighter Capital will support these initiatives, enabling Kindling to invest in product development and market entry strategies.

## Funding rounds

- Series B, Oct 3, 2012, $2.3M — Activate Venture Partners, Arc90

## Investors

- Activate Venture Partners (https://capitalatlas.ai/funds/activate-venture-partners) — Series B
- Arc90 — Series B