# Kindlife

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kindlife

- Industry: Consumer Products
- Headquarters: Delhi, India
- Website: www.kindlife.in
- Total disclosed funding: $12M
- Latest round: Series A (Aug 6, 2024)
- Investors on record: 9

## About

Kindlife, based in India, is a retail company that specializes in a variety of Korean skincare, beauty, and health products aimed at enhancing overall well-being and promoting healthy skin.Founded in 2021 by Manasa Garemella and Vidit Jain, Kindlife is located in Delhi, India. The company has successfully completed 3 deals, with its most recent funding round occurring on August 6, 2024. In this Series A round, Kindlife raised USD 8.000 mn from investors including Dooeun&Company, Kalaari Capital, MIXI Global Investments, and TK Fund, totaling USD 8.000 mn raised to date.Kindlife specializes in a diverse range of Korean skincare, beauty, and health products aimed at enhancing overall well-being and promoting healthy skin. Their core offerings include popular skincare items such as serums, essences, and sun protection products, alongside dietary supplements like protein powders. These products are carefully curated to cater to beauty enthusiasts, particularly those interested in K-beauty trends, and are designed for everyday use to address common skin concerns such as redness, dryness, and aging. Kindlife serves a broad customer base that includes skincare aficionados, health-conscious individuals, and novices looking to optimize their routines. The company retails these products primarily in the Indian market, aiming to meet the growing demand for high-quality skincare solutions.In 2023, Kindlife reported a revenue of USD 83,770, while the EBITDA for the same year was USD -356,189.2. The company generates revenue through a direct-to-consumer sales model, providing a seamless online shopping experience. They employ a pricing structure that includes discounts on bulk purchases and focus on customer satisfaction through promotional events and community engagement. Flagship products, like the COSRX snail mucin essence, contribute significantly to their revenue and brand identity.Following their Series A funding of USD 8.000 mn in August 2024, Kindlife plans to utilize this investment to strengthen its distribution network and enhance connections between Korea, Japan, and India. The company aims to introduce new products tailored to emerging market trends and expand its reach into new geographic regions, focusing on Southeast Asia by the end of 2025.

## Funding rounds

- Series A, Aug 6, 2024, $8M — Kalaari Capital, MIXI Global Investments, Dooeun&Company, TK Fund
- Seed, May 13, 2023, $1.5M — Kalaari Capital, StrongHer Ventures
- Seed, Nov 23, 2021, $2.4M — Kalaari Capital, Vistra ITCL, Touchdown Ventures, Titan Capital, Java Capital

## Investors

- Kalaari Capital (https://capitalatlas.ai/funds/kalaari-capital) — Seed, Series A
- Vistra ITCL — Seed
- Touchdown Ventures (https://capitalatlas.ai/funds/touchdown-ventures) — Seed
- Titan Capital — Seed
- Java Capital (https://capitalatlas.ai/funds/java-capital) — Seed
- StrongHer Ventures — Seed
- MIXI Global Investments (https://capitalatlas.ai/funds/mixi-global-investments) — Series A
- Dooeun&Company — Series A
- TK Fund — Series A