# Kindara

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kindara

- Industry: Healthcare IT
- Headquarters: Boulder, US
- Website: www.kindara.com
- Total disclosed funding: $5.7M
- Latest round: Seed (Feb 24, 2017)
- Investors on record: 7

## About

Kindara Inc. is a company that provides digital fertility tracking solutions through its mobile application, helping users manage and understand their reproductive health effectively.Founded in 2010 and headquartered in Boulder, US, Kindara Inc. specializes in fertility tracking solutions. The company was acquired by Prima-Temp, Inc. in October 2018, but specific details of any prior business pivots are not publicly mentioned. The founder's previous ventures are not detailed. Kindara has secured a total of USD 5.30 mn in funding through one SEED round led by Boston Seed Capital and included investors like 62 Mile Ventures and SOSV. This funding round represents the total amount raised by the company. The firm has been involved in 11 deals to date.Kindara specializes in digital fertility tracking solutions, primarily through its mobile application designed to assist individuals in understanding and managing their fertility. The app allows users to chart their menstrual cycles, track ovulation, and gain insights into their reproductive health. By leveraging fertility awareness-based methods, the platform supports users in achieving conception more efficiently or practicing natural family planning. Kindara's target audience includes individuals and couples trying to conceive, as well as those interested in monitoring their reproductive health for various personal or medical reasons. The service is available in multiple geographical markets, including North America, Europe, and parts of Asia, catering to a diverse clientele with varying fertility needs.Kindara generates revenue through subscription-based services offered via its fertility tracking app. Users can choose from different pricing tiers, which provide varying levels of access to features such as personalized fertility insights, community support, and educational resources. Transactions typically occur directly between Kindara and its users, with customers subscribing on a monthly or annual basis to gain access to the app's comprehensive features. The business model focuses on direct-to-consumer sales, fostering a strong relationship with its client base. This approach not only allows for targeted marketing initiatives but also enables Kindara to receive immediate feedback and adapt its offerings based on user engagement and satisfaction.After its acquisition by Prima-Temp, Inc. in October 2018, Kindara may explore additional growth opportunities under new management. Although specific new products or service launches are not currently detailed, the company aims to expand its reach into new global markets following the acquisition. Further, the recent funding will likely be utilized to enhance its existing product offerings and improve user engagement, although exact plans remain undisclosed.

## Funding rounds

- Seed, Feb 24, 2017 — SOSV, HAX
- Series A, Nov 23, 2016 — SOSV
- Seed, Jul 7, 2016 — SOSV, Boston Seed Capital
- Seed, Aug 19, 2015, $5.3M — SOSV, Boston Seed Capital, Good Works Ventures, MENA Venture Investments, FirstMile Ventures, 62 Mile Ventures
- Seed, Oct 1, 2012, $0.4M — SOSV
- Seed, Feb 21, 2012, $0M — SOSV, HAX

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed, Series A
- HAX — Seed
- Boston Seed Capital (https://capitalatlas.ai/funds/boston-seed-capital) — Seed
- Good Works Ventures (https://capitalatlas.ai/funds/good-works-ventures) — Seed
- MENA Venture Investments (https://capitalatlas.ai/funds/mena-venture-investments) — Seed
- FirstMile Ventures (https://capitalatlas.ai/funds/firstmile-ventures) — Seed
- 62 Mile Ventures (https://capitalatlas.ai/funds/62-mile-ventures) — Seed