# Kidstone

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kidstone

- Industry: Media
- Headquarters: Shanghai, China
- Website: www.kidstone.com.cn
- Latest round: Series C (Oct 1, 2012)
- Investors on record: 4

## About

Kidstone is a company dedicated to creating innovative children's toys and educational products that enhance learning and foster creativity. Their offerings include building sets and interactive educational games tailored for young children.Founded in 2007, Kidstone operates from its headquarters in Shanghai, China. The company specializes in children's toys and educational products, focusing on fostering creativity and learning among young users. Kidstone has completed a total of 3 deals, with its most recent funding round occurring in October 2012. Further details about the founder are not provided.Kidstone specializes in producing high-quality children's toys and educational products designed to foster creativity, learning, and development. Their core offerings include a variety of building sets, interactive play materials, and educational games that cater to different age groups, from toddlers to early school-aged children. These products aim to solve common challenges faced by parents and educators, such as promoting fine motor skills, cognitive development, and social interaction among young users. Kidstone's products are primarily targeted towards domestic markets, with notable sales in Asia-Pacific regions, including China and Japan, as well as expanding into markets across North America and Europe. The company serves a diverse client base consisting of retail chains, educational institutions, and direct consumers, ensuring that their innovative products reach children and families worldwide.Kidstone operates through a B2B and B2C transaction model, engaging with retailers, wholesalers, and direct customers to generate revenue. The company’s revenue structure is supported by bulk sales to retail partners, which typically include a mix of educational institutions and major toy retailers. In addition, Kidstone offers subscription-based programs for educational institutions, providing a steady revenue stream through long-term partnerships. The flagship products, recognized for their educational value and innovative designs, play a significant role in driving sales and customer loyalty. Pricing plans for these products reflect their premium quality, positioning them as competitive options in the children's toy market, thus establishing a strong foothold in both domestic and international sales channels.In October 2012, Kidstone raised an undisclosed amount of Series C funding from new investors including Heguang Capital and New Oriental Education & Technology Group. Going forward, Kidstone plans to design and launch new educational products aimed at enhancing interactive learning experiences for young children. The company is also targeting an expansion into North American and European markets, with specific initiatives expected to roll out by 2014. Recent funding will be utilized to support these product developments and market expansions, positioning Kidstone for future growth.

## Funding rounds

- Series C, Oct 1, 2012 — High Ground Capital, New Oriental Education & Technology Group
- Series B, Jan 1, 2012 — Fortune Capital, Meridian Capital

## Investors

- Fortune Capital — Series B
- Meridian Capital — Series B
- High Ground Capital (https://capitalatlas.ai/funds/high-ground-capital) — Series C
- New Oriental Education & Technology Group — Series C