# Khloud

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/khloud

- Industry: Food
- Headquarters: Los Angeles, US
- Website: www.khloudfoods.com
- Total disclosed funding: $28M
- Latest round: Series A (Mar 23, 2026)
- Investors on record: 7

## About

Incorporated in 2023 and based in California, US, Khloud, Inc. is a food company specializing in protein-rich snacks, particularly protein popcorn, aimed at health-conscious consumers seeking nutritious and convenient snacking options. Khloud, Inc. offers protein-rich snacks, focusing mainly on protein popcorn. The company was founded by Khloé Kardashian and led by CEO Jeff Rubenstein, has established operations in Los Angeles, US. In March 2026, Khloud, Inc. raised USD 15 million in venture funding led by K5 Global, with participation from Serena Ventures, Shrug Capital, WME Ventures and Springdale Ventures. Khloud's product line centers around protein popcorn, which is available in three distinct flavors: Olive Oil & Sea Salt, Sweet & Salty Kettle Corn, and White Cheddar. Each bag contains seven grams of protein, made from natural ingredients and free from artificial additives. The products are designed for health-conscious consumers and are primarily available through retail channels, particularly Target stores across the United States.Khloud generates revenue through both direct-to-consumer sales and retail partnerships, with Target being a major partner. Individual bags of protein popcorn are priced at USD 5.99, with bulk packs also available for additional purchasing incentives. The company also offers a subscription service to encourage customer loyalty and ensure consistent revenue as customers regularly replenish their snack supplies.

## Funding rounds

- Series A, Mar 23, 2026, $15M — WME Ventures, Shrug Capital, Starfire Ventures, Springdale Ventures, K5 Global
- Seed, Jun 20, 2025, $8M — WME Ventures, Shrug Capital, Starfire Ventures, K5 Global, Anti Fund
- Seed, Nov 19, 2024, $4.5M — WME Ventures, Shrug Capital, Serena Ventures, K5 Global

## Investors

- WME Ventures (https://capitalatlas.ai/funds/wme-ventures) — Seed, Series A
- Shrug Capital (https://capitalatlas.ai/funds/shrug-capital) — Seed, Series A
- Serena Ventures — Seed
- K5 Global (https://capitalatlas.ai/funds/k5-global) — Seed, Series A
- Starfire Ventures (https://capitalatlas.ai/funds/starfire-ventures) — Seed, Series A
- Anti Fund (https://capitalatlas.ai/funds/anti-fund) — Seed
- Springdale Ventures (https://capitalatlas.ai/funds/springdale-ventures) — Series A