# Keywee

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/keywee

- Industry: Software
- Headquarters: New York, US
- Website: www.keywee.co
- Total disclosed funding: $9.1M
- Latest round: Series A (Feb 23, 2015)
- Investors on record: 4

## About

Keywee is a data-driven platform that enhances content distribution and media monetization for publishers through advanced technology and insights, aiming to optimize revenue generation.Keywee, founded in 2013, is based in New York, US. The company specializes in providing solutions for paid media and content distribution. It successfully raised USD 9.09 mn in a Series A round on February 23, 2015, led by Innovation Endeavors, and has achieved a total funding of USD 9.09 mn with a current valuation of USD 24.047 mn. The company was founded by Yaniv Makover, who has a history of entrepreneurship in the tech space, and currently has Ido Ram and Shuangyu (Sheri) Shen also in leadership roles.Keywee provides a comprehensive platform and managed service tailored for paid media and content distribution, focusing on enhancing revenue streams for publishers. The core offerings leverage advanced Natural Language Processing (NLP) to analyze and rank content, identifying which pieces are most likely to drive engagement and conversions. Keywee's solutions cater to various use cases, including audience development, paid subscriber conversion, and e-commerce revenue maximization. The platform targets low-cost, high-quality audiences across major social media channels such as Facebook, Instagram, and YouTube, ensuring optimal engagement strategies for clients. Keywee serves a diverse client base, including prominent publishers and content creators, primarily in North America and Europe, who seek to improve their advertising effectiveness and audience loyalty.Keywee generates revenue through a managed service model that aligns closely with client advertising and subscription goals. The company structures its transactions through partnerships with publishing entities, whereby clients engage with Keywee's platform on a subscription basis to access its data-driven insights and creative generation tools. Revenue is driven by the performance of advertising campaigns and the successful conversion of targeted audiences into paying subscribers. Specific pricing plans for the services are tailored according to the needs of the clients, focusing on the optimization of ad spends and audience targeting strategies. Keywee’s flagship service is its AI-powered creative generation, which ensures compliance with advertising policies while maximizing engagement and revenue potential for its clients.Keywee plans to utilize the recent funding of USD 9.09 mn from its Series A round to enhance its platform capabilities and launch new products aimed at optimizing content distribution strategies. The company is focusing on expanding its services into additional geographic markets, particularly targeting Europe and Asia by the end of 2024. Additionally, the funding will support the development of advanced AI tools to improve customer engagement and conversion rates, aligning with Keywee's commitment to drive revenue for its clients.

## Funding rounds

- Series A, Feb 23, 2015, $9.1M — Innovation Endeavors, Marker, UpWest
- Seed, May 1, 2013 — UpWest, Group 11

## Investors

- UpWest (https://capitalatlas.ai/funds/upwest) — Seed, Series A
- Group 11 (https://capitalatlas.ai/funds/group-11) — Seed
- Innovation Endeavors (https://capitalatlas.ai/funds/innovation-endeavors) — Series A
- Marker (https://capitalatlas.ai/funds/marker) — Series A