# Keyplay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/keyplay

- Industry: Software
- Headquarters: Seattle, US
- Website: https://keyplay-marketing.web.app/
- Total disclosed funding: $3M
- Latest round: Seed (Apr 22, 2022)
- Investors on record: 4

## About

Based in Washington, US, and founded in 2022 by CEO Adam Schoenfeld, CTO Andrew Rothbart, and CSM Lauren Hayes, Keyplay, Inc., a.k.a. Keyplay operates as a developer of a software-as-a-service platform that allows users to automate account research. In December 2022, Keyplay, Inc. raised USD 3 million in venture funding led by MHS Capital Partners, with participation from Ascend Venture Capital, Evening Fund, and GTMfund.

The company provides software that automates research with signals and allows users to prioritize with custom scoring, map markets, and more to replace much of the manual work of sales and marketing teams that typically work with their own CRM systems, data providers, and spreadsheets. Keyplay sources this data through company websites, web crawlers, public APIs, and information provided by customers.

The company generates revenue from the subscription of software packages, which include startup (USD 9,000 per year), growth (starting at USD 26,000 per year), and enterprise (custom pricing).

Keyplay plans to launch a broader version of the product in mid-2023, introducing its free and enterprise offerings.

## Funding rounds

- Seed, Apr 22, 2022, $3M — MHS Capital, Ascend, GTMfund, Darkmode Ventures

## Investors

- MHS Capital (https://capitalatlas.ai/funds/mhs-capital) — Seed
- Ascend — Seed
- GTMfund (https://capitalatlas.ai/funds/gtmfund) — Seed
- Darkmode Ventures (https://capitalatlas.ai/funds/darkmode-ventures) — Seed