# KeyOps

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/keyops

- Industry: Marketing/Advertising
- Headquarters: Toronto, Canada
- Website: www.keyops.io
- Total disclosed funding: $2.9M
- Latest round: Seed (Dec 13, 2022)
- Investors on record: 4

## About

Founded in 2020 by Sam Elfassy and Saeed Darvish-Kazem, and based in Ontario, Canada, KeyOps Inc. is a health technology company that operates a physician engagement platform to connect and engage physicians, healthcare professionals, pharmaceutical, and life science companies. In December 2022, KeyOps Inc. raised CAD 4 million in seed funding led by investor Graphite Ventures, with participation from Archangel, MaRS IAF, and Velocity Fund Management. As of December 2022, the firm is being led by its CEO, Peter Doulas. The firm’s customers include Amgen Inc., GlaxoSmithKline plc, Sanofi Canada, Becton, Dickinson, and Company (BD).

The company offers a digital platform that connects doctors and other key opinion leaders (KOL) to life science companies in order to facilitate faster commercial decisions and better patient responses. The firm conducts market research to provide manufacturers with direct feedback on their products, allowing them to make data-driven decisions, collect competitive feedback on investments, gain insights on customer understandings for product positioning, and drive custom marketing strategies.

The company intends to use the December 2022 funding to hire more staff and expand its business in the US and North America.

## Funding rounds

- Seed, Dec 13, 2022, $2.9M — MaRS Investment Accelerator Fund, Velocity Fund Management, Archangel, Graphite Ventures

## Investors

- MaRS Investment Accelerator Fund (https://capitalatlas.ai/funds/mars-investment-accelerator-fund) — Seed
- Velocity Fund Management (https://capitalatlas.ai/funds/velocity-fund-management) — Seed
- Archangel (https://capitalatlas.ai/funds/archangel) — Seed
- Graphite Ventures (https://capitalatlas.ai/funds/graphite-ventures) — Seed