# Keying E-commerce Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/keying-e-commerce-co

- Industry: Business Support Services
- Headquarters: Shanghai, China
- Website: www.kaijie.com
- Latest round: Series A (Jan 1, 2014)
- Investors on record: 1

## About

Established in 2010 and based in Shanghai, China, Keying E-commerce Co., Ltd operates as a business services provider dedicated to providing e-commerce integration solutions for brand enterprises. The founding team members have work experience at Donnelly, P&G, and Wrigley Candy Company, and L'Oréal. In 2021, the company obtained the title of Shanghai Excellent E-commerce Operation Enterprise. In May 2016, Keying E-commerce Co., Ltd listed on the New Third Board (NEEQ).

The company mainly provides e-commerce integrated solutions. The services include providing solutions on Tmall or other platform-based e-commerce from strategy, creativity, business promotion, media management, customer service, warehousing, etc. Keying E-commerce Co., Ltd provides solutions for e-commerce channels, including JD.com, Yihaodian, Yixun, Taobao and Tmall distribution. The company also provides EPR (Extended Producer Responsibility) services, ECRM (Efficient Collaborative Retail Marketing) services based on digital information, and other digital marketing services. The target customers are brand enterprises.

In 2018, the company's revenue was CNY 1.53 billion, and its net income was CNY 52.14 million.

## Funding rounds

- Series A, Jan 1, 2014 — Infinity Group

## Investors

- Infinity Group (https://capitalatlas.ai/funds/infinity-group) — Series A