# Key

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/key

- Industry: Real Estate Development & Operating Companies
- Headquarters: Toronto, Canada
- Website: www.lifeatkey.com
- Total disclosed funding: $8.6M
- Latest round: Seed (Feb 1, 2022)
- Investors on record: 9

## About

Based in Ontario, Canada, and founded in 2018 by CEO Rob Richards, Daniel Dubois, and Derek Manuge, Key offers a digital real estate platform that allows co-ownership of properties for first-time homebuyers with multiple payment options. In February 2022, Key raised CAD 11 million in seed funding led by Luge Capital, with participation from IDEA Fund Partners, Moderne Ventures, N49P Inc., National Association of REALTORS®, Plazacorp Investments, Red Jar Capital, The Social Entrepreneurs' Fund and TSVC. 

The company provides an on-demand homeownership platform that makes it possible for individuals to own homes without any mortgage or downpayment. The company's model works in a way where the monthly payments are equivalent to market rent and a portion of the payments serve to increase home equity over time.

The company plans to use the seed funding to expand its portfolio to include single-family homes and townhomes.

## Funding rounds

- Seed, Feb 1, 2022, $8.6M — IDEA Fund Partners, TSVC, National Association of REALTORS®, Moderne Ventures, Maycomb Capital, Luge Capital, Plazacorp Investments, N49P, Red Jar Capital

## Investors

- IDEA Fund Partners (https://capitalatlas.ai/funds/idea-fund-partners) — Seed
- TSVC (https://capitalatlas.ai/funds/tsvc) — Seed
- National Association of REALTORS® — Seed
- Moderne Ventures (https://capitalatlas.ai/funds/moderne-ventures) — Seed
- Maycomb Capital — Seed
- Luge Capital (https://capitalatlas.ai/funds/luge-capital) — Seed
- Plazacorp Investments — Seed
- N49P (https://capitalatlas.ai/funds/n49p) — Seed
- Red Jar Capital (https://capitalatlas.ai/funds/red-jar-capital) — Seed